Tyskie is the most recognised and best-loved Polish beer. The brand belongs to Kompania Piwowarska, a subsidiary of SABMiller. Tyskie is brewed from crystal clear spring water, superior varieties of barley malt and hops which deliver an aroma assuring its excellent taste.
More and more beer-drinkers around the world are developing a taste for Tyskie, which has contributed to the rapid export growth of the Tyskie brand, which is now considered Poland’s leading export beer brand. This is not only down to the large number of devoted Polish consumers who now live outside Poland remaining loyal to their favourite beer – they have also inspired their friends and colleagues to drink Tyskie. Each year, the list of countries where Tyskie is available gets longer and longer… starting with United States of America and Canada, through Holland, France, Iceland to the United Kingdom, Ireland, Germany and China. More important still, Tyskie is constantly more often chosen by native Europeans – even without being recommended by Polish friends.
Taking a look at the numbers, since being introduced to the Irish market, Tyskie’s sales have increased by an astonishing 400%. In Ireland, Tyskie has a 73% share in total Polish beer brands purchased. This shows the scale of Tyskie’s appreciation outside of Poland.
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in beer brewing, state-of-the-art technology and rigorous adherence to the World Class Manufacturing principles guarantee the highest quality beer. The company’s product portfolio includes Tyskie – Poland’s favourite beer, Żubr – the second largest Polish brand of beer, Lech, Dębowe Mocne, Pilsner Urquell, Redd’s, Dog in the Fog, Peroni Nastro Azzurro and Miller Genuine Draft. Kompania Piwowarska was established in 1999 as a result of a merger of Tyskie Browary Książęce and Lech Browary Wielkopolski.
Do następnego razu… (Till next time…)