{"id":13901,"date":"2017-12-04T06:00:53","date_gmt":"2017-12-04T10:00:53","guid":{"rendered":"https:\/\/blogs.transparent.com\/chinese\/?p=13901"},"modified":"2017-11-28T06:07:53","modified_gmt":"2017-11-28T10:07:53","slug":"the-history-of-mcdonalds-in-china","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/chinese\/the-history-of-mcdonalds-in-china\/","title":{"rendered":"The History of McDonald\u2019s in China"},"content":{"rendered":"
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DSCN0413 by rob_rob2001 from Flickr.com is licensed under CC BY-SA 2.0<\/p><\/div>\n

McDonald\u2019s (\u9ea6\u5f53\u52b3 M\u00e0id\u0101ngl\u00e1o) was a late entrant into the foreign fast food industry in China. KFC, for example, opened in Beijing in 1987, while McDonald\u2019s opened its first outlet in China only three years later. Unlike KFC who opened its first Chinese branch in the capital, Beijing, McDonald\u2019s advanced from the south, opening in Shenzhen, a small city near Hong Kong. Shenzhen was declared a special economic zone in 1979, and was the first region to be opened to foreigners. The low taxes, the adequate infrastructure, and less interference from the government attracted McDonald\u2019s to open their store in 1990 in Shenzhen, making China the 53rd<\/sup> country with a McDonald\u2019s.<\/p>\n

1990\u5e74\u9ea6\u5f53\u52b3\u5728\u4e2d\u56fd\u5927\u9646\uff08\u6df1\u5733\uff09\u5f00\u8bbe\u7b2c\u4e00\u5bb6\u9910\u5385\u3002<\/p>\n

1990 ni\u00e1n m\u00e0id\u0101ngl\u00e1o z\u00e0i zh\u014dnggu\u00f3 d\u00e0l\u00f9 (sh\u0113nzh\u00e8n) k\u0101ish\u00e8 d\u00ec y\u012b ji\u0101 c\u0101nt\u012bng.<\/p>\n

In 1990, McDonald\u2019s opened its first restaurant in mainland China (in Shenzhen).<\/p>\n

Two years later McDonald\u2019s finally entered Beijing, and opened its (back then) largest restaurant in the world. The big golden arches (\u9ea6\u5f53\u52b3\u7684\u91d1\u8272\u62f1\u95e8m\u00e0id\u0101ngl\u00e1o de j\u012bns\u00e8 g\u01d2ngm\u00e9n) were seen from afar, and an inflatable Ronald McDonald (\u9ea6\u5f53\u52b3\u53d4\u53d4m\u00e0id\u0101ngl\u00e1o sh\u016bshu) perched on the two-story restaurant, on Beijing\u2019s main shopping street. The grand opening day in April 1992 was exceptional: more than forty thousand customers were served by nearly one thousand employees.<\/p>\n

But two years after, McDonald\u2019s was engaged in a land dispute against Beijing\u2019s government. In question was McDonald\u2019s 20-year lease and the city\u2019s attempts to close the restaurant for a new super-sized shopping center. All the surrounding buildings were demolished, while the American restaurant was the lone building standing amid rubble. The legal battle lasted for two years, and ended when Beijing had agreed to pay McDonald\u2019s a fee of $12.3 million. In 1996, a new outlet was opened 150 meters away from the old location, where it continues to operate today.<\/p>\n

1992\u5e74 \u9ea6\u5f53\u52b3\u5728\u4e2d\u56fd\u5317\u4eac\u5f00\u8bbe\u7b2c\u4e00\u5bb6\u9910\u5385\u3002<\/p>\n

1992 ni\u00e1n m\u00e0id\u0101ngl\u00e1o z\u00e0i zh\u014dnggu\u00f3 b\u011bij\u012bng k\u0101ish\u00e8 d\u00ec y\u012b ji\u0101 c\u0101nt\u012bng.<\/p>\n

In 1992, McDonald\u2019s opened its first restaurant in Beijing, China.<\/p>\n

The new burger joint became an attraction as a place to taste not only the American food, but also the American culture. The western food, atmosphere, and style of eating attracted the locals and the domestic tourists. The company name and trademark was already known, and roused great curiosity among trendy customers. Although eating at McDonald\u2019s was pricy, new restaurants appeared in Beijing one after another because eating there had become a social event and a culinary experience. By the end of 1996, there were 29 outlets in Beijing.<\/p>\n

\u4e16\u754c\u4e0a\u6700\u8457\u540d\u7684\u62f1\u95e8\u53ef\u80fd\u662f\u9ea6\u5f53\u52b3\u7684\u91d1\u8272\u62f1\u95e8\u3002<\/p>\n

Sh\u00ecji\u00e8 sh\u00e0ng zu\u00ec zh\u00f9m\u00edng de g\u01d2ngm\u00e9n k\u011bn\u00e9ng sh\u00ec m\u00e0id\u0101ngl\u00e1o de j\u012bns\u00e8 g\u01d2ngm\u00e9n.<\/p>\n

The world\u2019s most famous arches are probably McDonald\u2019s golden arches.<\/p>\n

According to the Big Mac index of 2017<\/a>, the Chinese Big Mac is much cheaper in comparison to the west, and even to countries in East Asia and South America. The average price of a Big Mac in America in July 2017 was $5.30; in Venezuela $4.06; in Japan $3.36; while in China it was only $2.92. But using the local currency, McDonald\u2019s isn\u2019t considered such a cheap option in China, considering the fact that the average price of a Big Mac is 19.80 Yuan. But McDonald\u2019s offers delivery, 24 hours stores, free WiFi, and its familiar services, like drive-through and happy meal (\u5f00\u5fc3\u4e50\u56ed\u9910k\u0101ix\u012bn l\u00e8yu\u00e1n c\u0101n).<\/p>\n

Over the years, McDonald\u2019s prospered, establishing more restaurants around the world. In 2003, McDonald\u2019s launched its first global advertising campaign. The chosen slogan was \u201cI\u2019m loving it\u201d (\u6211\u5c31\u559c\u6b22w\u01d2 ji\u00f9 x\u01d0hu\u0101n). Nowadays, this slogan is being promoted around 120 countries in the world. China is not only one of them, but the third country with the most McDonald\u2019s locations, following the USA and Japan.<\/p>\n

\u9ea6\u5f53\u52b3\u201c\u6211\u5c31\u559c\u6b22\u201d\u7684\u54c1\u724c\u5ba3\u8a00\u59cb\u4e8e2003\u5e74\u3002<\/p>\n

M\u00e0id\u0101ngl\u00e1o \u201cw\u01d2 ji\u00f9 x\u01d0hu\u0101n” de p\u01d0np\u00e1i xu\u0101ny\u00e1n sh\u01d0 y\u00fa 2003 ni\u00e1n.<\/p>\n

McDonald\u2019s \u201cI\u2019m loving it\u201d campaign began in 2003.<\/p>\n

27 years after its first arrival to China, McDonald\u2019s has approximately 2,500 branches spread all over the country. From the northern province Heilongjiang to the southern Hainan province in the South China sea. In quick calculation, it\u2019s an average of 92 new restaurants every year, and counting. Just last August, McDonald\u2019s announced its plan to open 2,000 new restaurants across China over five years, bringing the total to 4,500 stores by 2022.<\/p>\n

Text vocabulary<\/u><\/p>\n

McDonald\u2019s = \u9ea6\u5f53\u52b3 m\u00e0id\u0101ngl\u00e1o<\/p>\n

McDonald\u2019s golden arches = \u9ea6\u5f53\u52b3\u7684\u91d1\u8272\u62f1\u95e8 m\u00e0id\u0101ngl\u00e1o de j\u012bns\u00e8 g\u01d2ngm\u00e9n<\/p>\n

Ronald McDonald = \u9ea6\u5f53\u52b3\u53d4\u53d4 m\u00e0id\u0101ngl\u00e1o sh\u016bshu<\/p>\n

Restaurant = \u9910\u5385 c\u0101nt\u012bng<\/p>\n

Happy meal = \u5f00\u5fc3\u4e50\u56ed\u9910 k\u0101ix\u012bn l\u00e8yu\u00e1n c\u0101n<\/p>\n

Hamburger = \u6c49\u5821\u5305 h\u00e0nb\u01ceob\u0101o<\/p>\n

Fast food = \u5feb\u9910 ku\u00e0ic\u0101n<\/p>\n

I\u2019m loving it = \u6211\u5c31\u559c\u6b22 w\u01d2 ji\u00f9 x\u01d0hu\u0101n<\/p>\n

 <\/p>\n

\u597d\u597d\u5b66\u4e60\u5929\u5929\u5411\u4e0a<\/span><\/h3>\n
\n
\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"\"\"

McDonald\u2019s (\u9ea6\u5f53\u52b3 M\u00e0id\u0101ngl\u00e1o) was a late entrant into the foreign fast food industry in China. KFC, for example, opened in Beijing in 1987, while McDonald\u2019s opened its first outlet in China only three years later. Unlike KFC who opened its first Chinese branch in the capital, Beijing, McDonald\u2019s advanced from the south, opening in Shenzhen…<\/p>\n

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