{"id":2919,"date":"2014-08-19T18:32:00","date_gmt":"2014-08-19T18:32:00","guid":{"rendered":"https:\/\/blogs.transparent.com\/dutch\/?p=2919"},"modified":"2014-08-19T18:32:00","modified_gmt":"2014-08-19T18:32:00","slug":"campaigns-in-nl-1-de-scholen-zijn-weer-begonnen","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/dutch\/campaigns-in-nl-1-de-scholen-zijn-weer-begonnen\/","title":{"rendered":"Campaigns in NL 1 – De scholen zijn weer begonnen!"},"content":{"rendered":"

This new series of posts, called “Campaigns Made in NL” is about campaigns and advertisements in the Netherlands that are so\u00a0ingeburgerd\u00a0<\/em>(integrated in society) that everybody knows them. Some led to new verbs and other idioms. This week: schools started again!<\/p>\n

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The banners: de scholen zijn weer begonnen! (Image by Willem Karssenberg at trendmatcher.nl)<\/p><\/div>\n

The campaign<\/strong><\/p>\n

From now on, street corners are filled with signs, banners are spanned across the roads and all with reason:\u00a0De scholen zijn weer begonnen!<\/em><\/p>\n

Every year, traffic users are informed by the organisation\u00a0Veilig Verkeer Nederland (VVN) <\/em>(safe traffic Netherlands)\u00a0in collaboration with the\u00a0gemeenten\u00a0<\/em>(municipalities)\u00a0<\/em>that the schools started again, so they keep in mind the children. This campaign appears to be necessary, because many students go to school by bike or foot. And many children in traffic, especially when there are many school children biking next to each other, pose a greater risk for accidents. These banners are only put up after the summer holidays, as schools had around 6 weeks\u00a0zomervakantie<\/em> (summer holidays), but not everybody is aware of when they start and end. And so as a reminder, the\u00a0VVN\u00a0<\/em>places these signs.<\/p>\n

\u00a0Did the campaign work?<\/strong><\/p>\n

VVN\u00a0<\/em>has been setting up these banners for more than 20 years now, and it proves necessary. Every year in September, the traffic accidents with children\u00a0under 14 rise – and September is the first full month of school. It is difficult to measure whether the campaign helps, as prevented accidents cannot be recorded. And comparing numbers of now with numbers back when the campaign did not exist is not fair.<\/p>\n

Children go to school in different ways in the Netherlands now too. Back in the 1970s, children went to school by themselves already at the age of 6 – today, the average lies at around 9 years old. And this is seen as one of the reasons why more accidents happen: children are not as familiar with traffic and how to behave. In addition, the amount of motorized vehicles has gone up. Also, parents more often take\u00a0their children to school by car, often because they are afraid that their child will have an accident. What they do not realize is that more cars on the road creates a greater risk for\u00a0ongelukken\u00a0<\/em>(accidents).\u00a0VVN\u00a0<\/em>itself adds\u00a0that children could play all summer and some have a new way to school – and that can make them incautious.<\/p>\n

Impact on language<\/strong><\/p>\n

In Dutch,\u00a0de scholen zijn weer begonnen\u00a0<\/em>is very rarely used as a proverb. It is a warning that something started again. So this can be something politically, and often with a satirical tone.<\/p>\n

In general, everybody is aware of the campaign, and only the words trigger the thought about it.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"\"\"

This new series of posts, called “Campaigns Made in NL” is about campaigns and advertisements in the Netherlands that are so\u00a0ingeburgerd\u00a0(integrated in society) that everybody knows them. Some led to new verbs and other idioms. This week: schools started again! The campaign From now on, street corners are filled with signs, banners are spanned across…<\/p>\n

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