Drunk driving is bad: Alcohol\u00a0delays reflexes, diminishes focus and attention. Especially in traffic this is a big problem, because with drunk driving you also endanger other traffic participants. The Dutch government came up with a great campaign to reduce the temptation and make it socially unacceptable to drive under influence.<\/p>\n
Bob jij of Bob ik<\/em>?\u00a0<\/em>is the question to be asked! The\u00a0Bob\u00a0<\/em>is the person that does not drink and drives the others home: the “designated driver”, basically.\u00a0Bob\u00a0<\/em>is just the name, it is not an abbreviation. People tend to think that, because in the beginning of the campaign in December 2001, the media advertised\u00a0BOB\u00a0<\/em>as meaning\u00a0Bewust Onbeschonken Bestuurder\u00a0<\/em>(conciously sober driver), but that is not intended! The original campaign started in Belgium in 1995, and due to its success, the Dutch adapted it.\u00a0Veilig Verkeer Nederland<\/em>, the organization that is also responsible for the campaign\u00a0De scholen zijn weer begonnen<\/a>,<\/em>\u00a0realized the Bob<\/i>-campaign together with the Ministerie van Verkeer en\u00a0<\/em>Waterstaat\u00a0<\/i>(Ministry of Traffic, Public Works and Water Management) and the importers and producers of alcoholic beverages.<\/p>\n Advertisement<\/strong><\/p>\n The\u00a0Bob<\/em>-campaign was advertised in various ways, for example in TV commercials, with different slogans. For example, this one:<\/p>\n