{"id":3114,"date":"2015-01-21T08:00:26","date_gmt":"2015-01-21T08:00:26","guid":{"rendered":"https:\/\/blogs.transparent.com\/dutch\/?p=3114"},"modified":"2021-08-05T19:57:23","modified_gmt":"2021-08-05T19:57:23","slug":"campaigns-in-nl-4-klein-bedrag-pinnen-mag","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/dutch\/campaigns-in-nl-4-klein-bedrag-pinnen-mag\/","title":{"rendered":"Campaigns in NL 4 – “Klein Bedrag, Pinnen mag!”"},"content":{"rendered":"

Pinnen\u00a0<\/em>(paying by debit\/credit card) is very widespread in the Netherlands. There is even a verb for it! Pinnen\u00a0<\/i>comes from the word\u00a0pinpas<\/em>, which means debit card.<\/p>\n

This kind of payment got the honor of a verb of its own because it is used so much in the country. In many countries, there is an extra charge or minimum amount for\u00a0pinnen<\/em>. Not so for the Dutch! Even if you want to pay 5 cents with your bank card, most stores will allow it! Also, places that normally do not have the possibility of\u00a0pinnen\u00a0<\/em>at all, like bars or some market stands.<\/p>\n

\"ING<\/a>

ING Betaalpas – Debit Card from one of the major Dutch banks. With these, contactloos pinnen is also already possible. (Image by 24oranges.nl at Flickr.com)<\/p><\/div>\n

Normally, you pay by putting your card in the paying device and entering your 4-digit code. However, new technology allows for\u00a0contactloos pinnen\u00a0<\/em>(contact free\u00a0pinnen<\/em>), where you merely hold your bank card to the paying device in order to pay! There are limits to this much more efficient way of paying, though. You can only spend up to 25\u00a0euros, after which you need to enter your code again. Also, if your card is stolen, you can get those 25\u00a0euros refunded from the bank. These rules were made as to make it safe.<\/p>\n

What is also new, is paying with your phone. It is on the rise, and coming up quickly!<\/p>\n

Why is\u00a0pinnen\u00a0<\/em>so popular in the Netherlands? There are several reasons for this. Shops like it, because there is less cash in store – which is much safer. They are willing to pay the added price for it. Customers like it because it is safer, as they do not have to carry around so much money, and it is much faster.<\/p>\n

I myself like\u00a0pinnen\u00a0<\/em>very much too!<\/p>\n

How did it get so popular? There is an ad campaign behind it…<\/p>\n

The campaign<\/strong><\/p>\n

Klein Bedrag? Pinnen mag!<\/em>\u00a0(small amount?\u00a0pinnen <\/em>allowed!)\u00a0<\/em>is part of the campaign\u00a0Pinnen, ja graag\u00a0<\/em>(pinnen,\u00a0<\/em>yes please). This was an initiative by\u00a0\u00a0<\/em>the company\u00a0PIN B.V.,\u00a0<\/em>which is a sub-sector of\u00a0Currence B.V.<\/em>, the company that manages all payment methods in the Netherlands. It\u00a0consists of banks to ensure a smooth payment system throughout the country.<\/p>\n

For the same reasons, they wanted to encourage\u00a0pinnen\u00a0<\/em>– and, of course, because it is their business. They get paid for every transaction made, and at the same time, the costs for transactions are reduced. So it is very lucrative!<\/p>\n

Below a commercial for\u00a0Klein Bedrag? Pinnen mag!<\/em><\/p>\n

https:\/\/www.youtube.com\/watch?v=m0DbktaiqDk<\/a><\/p>\n

And a commercial for\u00a0Pinnen, ja graag.<\/em><\/p>\n