{"id":6734,"date":"2020-08-26T10:58:48","date_gmt":"2020-08-26T10:58:48","guid":{"rendered":"https:\/\/blogs.transparent.com\/dutch\/?p=6734"},"modified":"2020-08-21T13:17:12","modified_gmt":"2020-08-21T13:17:12","slug":"dutch-commercials-amstel-and-coolblue","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/dutch\/dutch-commercials-amstel-and-coolblue\/","title":{"rendered":"Dutch Commercials: Amstel and Coolblue"},"content":{"rendered":"

Recently, there have been a few commercials that have caught my attention because they are a quick way to learn a few new words. In this post, I want to focus on Amstel’s beer commercial titled Proostnamen\u00a0<\/em>and the series of commercials from the online electronic store Coolblue.<\/p>\n

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Photo taken by James Cridland found on Flickr.com with license CC BY 2.0<\/p><\/div>\n

Amstel<\/h3>\n

Amstel has been around since 1870 when two good friends, Charles de Pesters and Johannes van Marwijk Kooy began set on a quest to create the best beer. They started the brewery or brouwerij\u00a0<\/em>near the Amstel river, and were quickly selling the beer in Amsterdam. As the\u00a0Nederlandse Spoorwegen<\/em> or NS expanded, so did Amstel’s distribution, and eventually, the beer was also sold outside the Netherlands. In 1968, Heineken bought Amstel and is one of 165 breweries that the big Dutch brand owns. Nowadays, about 12.5 million hectoliters of Amstel beer are sold in 110 different countries.<\/p>\n

Friendship<\/h4>\n

Amstel Beer was founded on the idea of vriendschap <\/em>or friendship and for the last few years, this has been the theme of the brand’s marketing campaign. Their current commercial on TV celebrates one aspect of friendship: giving nicknames or bijnamen <\/em>when drinking beer together. Below is the video.<\/p>\n