{"id":7051,"date":"2019-07-11T15:32:18","date_gmt":"2019-07-11T19:32:18","guid":{"rendered":"https:\/\/blogs.transparent.com\/english\/?p=7051"},"modified":"2019-07-11T15:32:18","modified_gmt":"2019-07-11T19:32:18","slug":"the-advertising-jingle","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/english\/the-advertising-jingle\/","title":{"rendered":"The Advertising Jingle"},"content":{"rendered":"
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Image courtesy of Pixabay, CCO<\/p><\/div>\n

You\u2019ve heard them. They are the combination of a catchy tune and advertising copy. Most of them last only a few seconds. Which is, ideally, all the time you need to absorb the message and get that song stuck in your head. Today, we might call it an earworm<\/strong>. But, for many years it was called a jingle<\/strong>. And, amazingly, many of them are so memorable that for generations we have sung them and quoted them and even used them to teach English.<\/p>\n

Yes, they are old-fashioned. The best jingles consist of only a handful of notes in a major scale constantly repeating, maybe with some slight alteration, while a singer matches it with a simplistic rhyme. The visuals are cute and happy. Today you have dramatic images and rapid editing, combined with a rock beat. Or, increasingly, classic rock songs are being repurposed to appeal to certain generations of buyers. Believe me, though, nothing can compete with the staying power of a good jingle. Here are 10 classics, and why they are important.<\/p>\n

Learn to spell both the product and the company\u2019s name. Oscar Mayer<\/strong> may have perfected the jingle when they introduced this commercial in 1973. The processed meat company got a little boy to sing out the spelling of their name, and their best-selling lunchmeat, with an infectious tune. It\u2019s advertising at its adorable best.<\/p>\n