{"id":31448,"date":"2019-07-09T05:36:50","date_gmt":"2019-07-09T03:36:50","guid":{"rendered":"https:\/\/blogs.transparent.com\/french\/?p=31448"},"modified":"2019-07-09T04:45:23","modified_gmt":"2019-07-09T02:45:23","slug":"french-culture-retro-pubs","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/french\/french-culture-retro-pubs\/","title":{"rendered":"French Culture &#8211; Retro Pubs"},"content":{"rendered":"<p>When <a href=\"https:\/\/blogs.transparent.com\/french\/musings-of-an-ex-expat\/\" target=\"_blank\" rel=\"noopener noreferrer\">I lived in France in the 1980&#8217;s<\/a>, I found popular culture, including <a href=\"https:\/\/blogs.transparent.com\/french\/zapping-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">commercials<\/a>, to be a powerful way to connect with and to learn French. J&#8217;\u00e9tais donc enchant\u00e9 (I was therefore charmed) to stumble across this great YouTube clip (video) that features de biens bons (some great ones).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31456\" src=\"https:\/\/blogs.transparent.com\/french\/wp-content\/uploads\/sites\/3\/2019\/07\/architecture-billboard-buildings-1827234.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/blogs.transparent.com\/french\/wp-content\/uploads\/sites\/3\/2019\/07\/architecture-billboard-buildings-1827234.jpg 640w, https:\/\/blogs.transparent.com\/french\/wp-content\/uploads\/sites\/3\/2019\/07\/architecture-billboard-buildings-1827234-350x233.jpg 350w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Over the next few weeks, I&#8217;ll be sharing highlights of my favorites. I hope you enjoy this <strong>retour vers le pass\u00e9* en guise de le\u00e7on de vocabulaire<\/strong> (<em>trip back to the past as vocabulary lesson<\/em>) as much as I do.<\/p>\n<p><strong>Avi3000 SuperCr\u00e8me (Pubs des ann\u00e9es 80 \/<\/strong><em> 80&#8217;s commercials)<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Pubs des ann\u00e9es 80\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/a-ESICk9M2U?start=222&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"312\"><strong>Fran\u00e7ais<\/strong><\/td>\n<td width=\"312\"><em>English<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Comme Avi3000 (trois mille) SuperCr\u00e8me est monocouche<\/strong><\/td>\n<td width=\"312\"><em>Since Avi3000 (three thousand) SuperCreamy is one-coat<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>La premi\u00e8re** couche est aussi la derni\u00e8re**<\/strong><\/td>\n<td width=\"312\"><em>The first coat is also the last<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Mais quand on a peint<\/strong><\/td>\n<td width=\"312\"><em>But when you\u2019re done painting<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>On ne peut voir qu\u2019une seule couche, la derni\u00e8re<\/strong><\/td>\n<td width=\"312\"><em>You can only see one coat, the last<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Donc on ne peut pas savoir que c\u2019est la premi\u00e8re <\/strong><\/td>\n<td width=\"312\"><em>So you can\u2019t tell that it is the first<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Couche<\/strong><\/td>\n<td width=\"312\"><em>Coat<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Ce qui est s\u00fbr avec Avi3000 SuperCr\u00e8me monocouche<\/strong><\/td>\n<td width=\"312\"><em>One thing that is sure with Avi3000 SuperCreamy one-coat<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>C\u2019est que la derni\u00e8re couche est sans odeur<\/strong><\/td>\n<td width=\"312\"><em>Is that the last coat has no odor<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Et que la premi\u00e8re ne goutte pas non plus<\/strong><\/td>\n<td width=\"312\"><em>And that the first goat doesn\u2019t drip either<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Vu que c\u2019est la m\u00eame<\/strong><\/td>\n<td width=\"312\"><em>Since they are they same<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Couche<\/strong><\/td>\n<td width=\"312\"><em>Coat<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Homme : On l\u2019a bien eu eh, M\u00e9dor ?***<\/strong><\/td>\n<td width=\"312\"><em>Man\u00a0: We really got him, didn\u2019t we, Medor?<\/em><\/td>\n<\/tr>\n<tr>\n<td width=\"312\"><strong>Avi, Le talent sans forcer<\/strong><\/td>\n<td width=\"312\"><em>Avi, Talent without effort<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>* As opposed to\u00a0<em>Un retour vers le futur<\/em> which would be\u00a0<em><a href=\"https:\/\/blogs.transparent.com\/french\/french-grammar-back-to-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">Back to the Future<\/a>.<\/em><br \/>\n** One of the things I love about this <em>clip\/video<\/em> is the play of\u00a0<a href=\"https:\/\/blogs.transparent.com\/french\/where-and-when-useful-expressions-in-french\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>premi\u00e8re\u00a0<\/em><\/a>and\u00a0<em>derni\u00e8re<\/em> since with only one\u00a0<em>couche\/coat<\/em> or <em>layer<\/em> the single layer is both <em>la premi\u00e8re et la derni\u00e8re couche<\/em>!<br \/>\n*** While the origins are difficult to pin down, <em>M\u00e9dor<\/em> is a classic name for\u00a0<em>les chiens\/dogs<\/em> in French. <a href=\"http:\/\/journaldejonath.over-blog.com\/article-4397836.html\" target=\"_blank\" rel=\"noopener noreferrer\">One theory<\/a> traces the <em>nom\/name<\/em> <em>M\u00e9dor <\/em>back to the hero of a 16th century epic poem. <a href=\"http:\/\/louvre-passion.over-blog.com\/article-4398057.html\" target=\"_blank\" rel=\"noopener noreferrer\">Others claim<\/a> the name\u00a0 comes from\u00a0<em>un chien\/a dog<\/em> who came to mourn\u00a0<em>son ma\u00eetre\/his master\u00a0<\/em>killed during a battle around the 1830 revolution in France\u00a0<em>pr\u00e8s du Louvre\/near the Louvre. <\/em>In any case,\u00a0it&#8217;s the French equivalent of the English Fido (or Spot).<\/p>\n<div class=\"level__left\">\n<div class=\"level__item\">\n<div class=\"js-copy-attribute-content rd__p rd__p--no-margin\">Photo by\u00a0<strong><a href=\"https:\/\/www.pexels.com\/@lukas-hartmann-304281?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Lukas Hartmann\u00a0<\/a><\/strong>from\u00a0<strong><a href=\"https:\/\/www.pexels.com\/photo\/people-walking-near-buildings-during-night-time-1827234\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/strong><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<img width=\"350\" height=\"233\" src=\"https:\/\/blogs.transparent.com\/french\/wp-content\/uploads\/sites\/3\/2019\/07\/architecture-billboard-buildings-1827234-350x233.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/blogs.transparent.com\/french\/wp-content\/uploads\/sites\/3\/2019\/07\/architecture-billboard-buildings-1827234-350x233.jpg 350w, https:\/\/blogs.transparent.com\/french\/wp-content\/uploads\/sites\/3\/2019\/07\/architecture-billboard-buildings-1827234.jpg 640w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p>When I lived in France in the 1980&#8217;s, I found popular culture, including commercials, to be a powerful way to connect with and to learn French. J&#8217;\u00e9tais donc enchant\u00e9 (I was therefore charmed) to stumble across this great YouTube clip (video) that features de biens bons (some great ones). Over the next few weeks, I&#8217;ll&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/french\/french-culture-retro-pubs\/\">Continue Reading<\/a><\/p>","protected":false},"author":139,"featured_media":31456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[3,13],"tags":[2149,284,11656,316,357,432,12514],"class_list":["post-31448","post","type-post","status-publish","has-post-thumbnail","hentry","category-culture","category-vocabulary","tag-france","tag-free-french-lessons","tag-french-blog","tag-french-culture","tag-french-language","tag-french-vocabulary","tag-vocabulaire-francais"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Commercials give us a window into both language and culture. 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