{"id":9344,"date":"2021-04-11T01:06:40","date_gmt":"2021-04-11T01:06:40","guid":{"rendered":"https:\/\/blogs.transparent.com\/hindi\/?p=9344"},"modified":"2021-04-11T01:14:14","modified_gmt":"2021-04-11T01:14:14","slug":"social-media-influencers-and-code-switching","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/hindi\/social-media-influencers-and-code-switching\/","title":{"rendered":"Social Media Influencers And Code Switching"},"content":{"rendered":"
\"Social

Image by Gerd Altmann<\/a> from Pixabay<\/a><\/p><\/div>\n

In our last blog post, we mentioned the Tapori<\/a> language spoken by the lower classes of Mumbai. In this blog, we will turn our attention to a sophisticated form of Hindi spoken by the upper classes. It is a mixture of English and Hindi.<\/p>\n

Social media influencers have taken \u0932\u093f\u092f\u093e \u0939\u0948 to YouTube in droves \u0924\u093e\u0926\u093e\u0926 in India. Educated young Indians are not far \u0926\u0942\u0930 \u0928\u0939\u0940\u0902 \u0939\u0948\u0902 behind the West in their efforts \u092a\u094d\u0930\u092f\u093e\u0938\u094b\u0902.\u00a0 They want to bring the best of India \u092d\u093e\u0930\u0924 \u0915\u093e \u0938\u092c\u0938\u0947 \u0905\u091a\u094d\u091b\u093e to the world. They provide content \u0938\u093e\u092e\u0917\u094d\u0930\u0940 in English as well as in Hindi.<\/p>\n

Code-Switching with Ease<\/h2>\n

Many of the channels are in Hindi. However, the most interesting \u0930\u094b\u091a\u0915 and popular \u0932\u094b\u0915\u092a\u094d\u0930\u093f\u092f channels are the ones that use both \u0926\u094b\u0928\u094b\u0902 languages and code switch easily \u0906\u0938\u093e\u0928\u0940 between Hindi and English. This is the ‘real’ Hindi. The younger generation especially \u0935\u093f\u0936\u0947\u0937 \u0905\u0927\u093f\u0915 among the young urban \u0936\u0939\u0930\u0940 middle class speak this kind of ‘code’.<\/p>\n

Curly Tales and its Founder<\/h2>\n

My first discovery \u0916\u094b\u091c of an Indian influencer was the YouTube channel Curly Tales<\/a> managed by a lady called Kamiya Jani. She writes \u0932\u093f\u0916\u0924\u093e, shoots and provides content pertaining \u0938\u0902\u092c\u0902\u0927\u093f\u0924 to travel \u092f\u093e\u0924\u094d\u0930\u093e, food \u0916\u093e\u0926\u094d\u092f \u092a\u0926\u093e\u0930\u094d\u0925 and lifestyle \u091c\u0940\u0935\u0928-\u0936\u0948\u0932\u0940. She is one among the scores of corporate runaways turned digital nomads \u0916\u093e\u0928\u093e\u092c\u0926\u094b\u0936. You can view her story here<\/a>.<\/p>\n

As she tells her story, you will notice how easily she switches between English and Hindi. For example, she says, \u201c2016 I quit my job, I was working as a news anchor, in a business news channel.\u201d Then she goes on to say, \u201c\u0909\u0938\u0938\u0947 \u092a\u0939\u0932\u0947 \u092e\u0948\u0902 \u092c\u0939\u0941\u0924 \u0939\u0940 (before that I was doing a lot of ) anchoring \u0915\u0930\u0924\u0940 \u0925\u0940, \u0930\u093f\u092a\u094b\u0930\u091f\u0930 \u0925\u0940 (was a reporter), producer \u0925\u0940.” Notice how some of the nouns are in English mid-phrase.<\/p>\n

She continues, “So I used to do a lot of jobs, a lot of these things.” She carries on, “Writing, producing assisting \u0938\u0939\u093e\u092f\u0924\u093e my cameramen to get the right \u0938\u0939\u0940 shots, assisting the anchor for the show. Then she switches mid-sentence to Hindi, “\u0924\u094b \u0915\u093e\u092b\u0940 \u0915\u0941\u091b \u0915\u093f\u092f\u093e \u0939\u0948 \u0914\u0930 \u0909\u0938\u0915\u0947 \u092c\u093e\u0926 (I did a lot\/enough and after that). And finally switches back to English, “I think in 2016 I quit my job.\u201d Mind-boggling to the untrained audience.<\/p>\n

What is amazing \u0905\u0924\u093f\u0935\u093f\u0938\u094d\u200d\u092e\u092f\u0915\u093e\u0930\u0940 is that her audience \u092d\u0947\u0902\u091f is quite at ease \u0915\u093e\u092b\u0940 \u0906\u0930\u093e\u092e \u0938\u0947 listening to her switch between \u0915\u0947 \u092c\u0940\u091a and in the middle \u092c\u0940\u091a \u092e\u0947\u0902 of sentences. I would imagine if they did not understand \u0938\u092e\u091d\u0928\u093e some words they would understand the context.<\/p>\n

Purists and hidden thoughts<\/h2>\n

Any purist listening \u0936\u0941\u0926\u094d\u0927\u0924\u093e\u0935\u093e\u0926\u0940 \u0936\u094d\u0930\u0935\u0923 to this would cringe. However, modern \u0928\u0935\u0940\u0928 India not only accepts \u0938\u094d\u0935\u0940\u0915\u093e\u0930 but approves \u092e\u0902\u091c\u0942\u0930\u0940 \u0926\u0940 of this kind of speech. In fact, if you speak pure Hindi, people will think you are \u092e\u093e\u0928\u093e \u091c\u093e\u0924\u093e old fashioned. People will also think you are educated in vernacular \u091c\u0928\u092d\u093e\u0937\u093e Hindi medium schools. These are apparently not as sophisticated \u091c\u091f\u093f\u0932\/ \u092a\u0930\u093f\u0937\u094d\u0915\u0943\u0924 as their English counterparts \u0938\u092e\u0915\u0915\u094d\u0937\u094b\u0902. You will also stick out like a sore thumb and even Hindi speakers will run away from you!<\/p>\n

Feedback in Code<\/h2>\n

As we go back to Curly Tales and watch the rest of the video we notice something unique. What is interesting is the people watching \u0926\u0947\u0916 Curly Tales, also write in the combination of Hindi and English in the comments section \u092d\u093e\u0917. The conversation carries on effortlessly. Everyone seems to be having fun and participating. They are also blissfully unaware of how complicated this code-switching is to the onlooker.<\/p>\n","protected":false},"excerpt":{"rendered":"\"Social

In our last blog post, we mentioned the Tapori language spoken by the lower classes of Mumbai. In this blog, we will turn our attention to a sophisticated form of Hindi spoken by the upper classes. It is a mixture of English and Hindi. Social media influencers have taken \u0932\u093f\u092f\u093e \u0939\u0948 to YouTube in droves…<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":176,"featured_media":9345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[3,3792,3839],"tags":[501162,547392,547394,547388,547393,555904,547395,556279],"class_list":["post-9344","post","type-post","status-publish","has-post-thumbnail","hentry","category-culture","category-hindi-language","category-hinglish","tag-code-switching","tag-educated-urban-middle-class","tag-hindi-speakers","tag-hinglish","tag-indian-youth","tag-modern-hindi","tag-old-fashioned","tag-social-media-influencers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/posts\/9344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/comments?post=9344"}],"version-history":[{"count":5,"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/posts\/9344\/revisions"}],"predecessor-version":[{"id":9352,"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/posts\/9344\/revisions\/9352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/media\/9345"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/media?parent=9344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/categories?post=9344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/hindi\/wp-json\/wp\/v2\/tags?post=9344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}