{"id":1465,"date":"2010-07-08T07:00:36","date_gmt":"2010-07-08T11:00:36","guid":{"rendered":"https:\/\/blogs.transparent.com\/ingles\/?p=1465"},"modified":"2010-07-08T07:00:36","modified_gmt":"2010-07-08T11:00:36","slug":"business-entrevista-com-autor-paul-sloane-pensamento-lateral","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/ingles\/2010\/07\/08\/business-entrevista-com-autor-paul-sloane-pensamento-lateral\/","title":{"rendered":"Business: Entrevista com autor Paul Sloane (Pensamento Lateral)"},"content":{"rendered":"

Hello, there! How\u2019ve you all been?<\/em><\/p>\n

Hoje nosso post de business \u00e9 sobre o autor ingl\u00eas Paul Sloane que trabalha com t\u00e9cnicas de pensamento lateral e, al\u00e9m de ter escrito v\u00e1rios livros com puzzles, tamb\u00e9m d\u00e1 workshops em empresas no mundo inteiro sobre inova\u00e7\u00e3o do mundo do trabalho.<\/p>\n

Conversei com o Paul pelo Skype h\u00e1 um tempo e ele contou um pouco sobre sua hist\u00f3ria pessoal, como come\u00e7ou com a ideia dos livros sobre puzzles de pensamento lateral e o que est\u00e1 fazendo atualmente. A entrevista est\u00e1 transcrita abaixo e o vocabul\u00e1rio n\u00e3o \u00e9 muito complicado e ele fala num ritmo bem interessante e com um lindo sotaque brit\u00e2nico. Voc\u00ea pode encontrar os livros de Paul Sloane (em ingl\u00eas, altamente recomend\u00e1vel para leitura) nas melhores livrarias do Brasil.<\/p>\n

Enjoy!<\/p>\n

Download audio<\/a><\/p>\n

Hey, that\u2019s a long story but I\u2019ve been, I was in business, I was in sales and marketing with IBM. I was marketing director and managing director in high tech. And I got very interested in lateral thinking and particularly lateral thinking puzzles and I wrote a number of books on lateral thinking puzzles which did very well and I asked myself, \u201cAre any of the techniques you use in solving these puzzles applicable in business?\u201d and I thought they were so I started to\u2026, I developed a talk on that topic and a workshop on how to use lateral thinking puzzle methods and that went well but then I realized what I was really talking about what that people understood better was innovation, how to do new things and be creative and find better ways to do things so I switched my focus to lateral thinking in business, which not everybody understands, to innovation in business, which everyone understands and needs.<\/em><\/p>\n

Well, I started about 20 years ago. I collected a bunch of lateral thinking puzzles that I enjoyed and I couldn\u2019t find a book of them so I wrote some of my own and I got a publisher to publish it and that was Sterling Publisher in New York and the first book, Lateral Thinking Puzzles sold over 300,000 copies and has been translated into about twelve languages, so that\u2019s done really well and since then I\u2019ve followed up with a number of other books on lateral thinking puzzles. I run a forum called The Lateral Puzzles.com, a lateral puzzles forum.<\/em><\/p>\n

When I started my own business, Destination Innovation, I wrote a book, The Leader\u2019s Guide to Lateral Thinking Skills<\/span>, which has done very well. It\u2019s a business book published by Kogan Page, and I focused on the techniques and methods that a leader needed to encourage creative thinking in the business. And then I followed that up with another book called the Innovative Leader <\/span>which was packed with advice and tips and guidance to people wanting to lead a creative organization and be more effective with innovation. And I wrote my most recent book with Kogan Page, which came out this year, it\u2019s called How to be a Brilliant Thinker<\/span>.<\/em><\/p>\nhttps:\/\/blogs.transparent.com\/ingles\/wp-content\/uploads\/sites\/35\/2010\/07\/Paul-Sloane-02.mp3<\/a><\/audio>\n

Download audio<\/a>
\n<\/em><\/p>\n

Well, I was born in Scotland and then my parents moved to England when I was just one. I was brought up in the north of England, in a little town called Blackpool and I was fortunate to go to a good school and then I went to Cambridge University and I studied Engineering and I met my wife the first week of university and we\u2019ve been married for forty years, not forty, we\u2019ve known each other for forty years, sorry. And we\u2019ve been married for thirty-seven years and then I, after I left university I did some engineering and I worked for IBM in sales and marketing. I was part of the team that launched the IBM PC in the UK and then I left IBM and I joined\u00a0 Ashton-Tate Database Company, a leading PC database parlor, D-base, D-base 2, D-base 3, D-base 4 and I was marketing director and then managing director there and then I ran international operations for a US software company called Math Soft who did Mathcad, mathematic\u00a0 software tool and then I was CEO of a small software company in the UK and then for the last six years or so I\u2019ve been running my own business, Destination Innovation and I help organizations improve innovation. I\u2019ve just come back from a four-day innovation camp, I got back yesterday. It was in northern Israel. And the four days, in the first two days we did really crazy things, all sorts of mad creative things and then some really focused brainstorms and then the final day we developed some business cases for the very best ideas and presented those to the senior management of the company and they approved, um, the proof of concept projects for some of the best innovation ideas. So it was a very intensive innovation camp and that\u2019s the sort of thing I do with customers. I run workshops, I give talks and I generally help people to become better creative thinking and lateral thinking.<\/em><\/p>\n

Na pr\u00f3xima semana teremos 03 puzzles do Paul Sloane para voc\u00ea tentar resolver e ver suas habilidades de pensamento lateral. Aguarde!<\/p>\n

See y’all next time!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"\"\"

Hello, there! How\u2019ve you all been? Hoje nosso post de business \u00e9 sobre o autor ingl\u00eas Paul Sloane que trabalha com t\u00e9cnicas de pensamento lateral e, al\u00e9m de ter escrito v\u00e1rios livros com puzzles, tamb\u00e9m d\u00e1 workshops em empresas no mundo inteiro sobre inova\u00e7\u00e3o do mundo do trabalho. Conversei com o Paul pelo Skype h\u00e1…<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":9,"featured_media":1470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[225423],"tags":[225876],"class_list":["post-1465","post","type-post","status-publish","has-post-thumbnail","hentry","category-negocios","tag-artigos-cultura"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":1,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"predecessor-version":[{"id":6888,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/posts\/1465\/revisions\/6888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/media\/1470"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}