{"id":3690,"date":"2011-09-09T06:00:35","date_gmt":"2011-09-09T10:00:35","guid":{"rendered":"https:\/\/blogs.transparent.com\/ingles\/?p=3690"},"modified":"2011-09-09T06:00:35","modified_gmt":"2011-09-09T10:00:35","slug":"listening-practice-theres-a-real-person-behind-every-computer","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/ingles\/2011\/09\/09\/listening-practice-theres-a-real-person-behind-every-computer\/","title":{"rendered":"Listening practice: There&#8217;s a real person behind every computer"},"content":{"rendered":"<p>Todos n\u00f3s que trabalhos com blogs recebemos e-mails todos os dias com elogios, cr\u00edticas construtivas e tamb\u00e9m alguns e-mails bem dif\u00edceis de ler pois v\u00eam com insultos. Muitas pessoas se esquecem de que h\u00e1 uma pessoa por tr\u00e1s de cada website, de cada atendimento ao p\u00fablico e hoje nosso post traz duas historinhas que ilustram bem isso. Traduzi algumas das express\u00f5es mais dif\u00edceis, ok?<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-3690-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/blogs.transparent.com\/ingles\/wp-content\/uploads\/sites\/35\/2011\/09\/theres-a-person-behind-a-computer.mp3?_=1\" \/><a href=\"https:\/\/blogs.transparent.com\/ingles\/wp-content\/uploads\/sites\/35\/2011\/09\/theres-a-person-behind-a-computer.mp3\">https:\/\/blogs.transparent.com\/ingles\/wp-content\/uploads\/sites\/35\/2011\/09\/theres-a-person-behind-a-computer.mp3<\/a><\/audio>\n<p>My friend Sarah has run a small online business out of her living room for 12 years. It&#8217;s her whole life; she takes it very, very personally.<\/p>\n<p>Last week, one of her clients sent her a ten-page long <strong>scathing <\/strong>(contundente, mordaz) email, <strong>chopping her down<\/strong> (acabando com ela), calling her a <strong>scam artist<\/strong> (oportunista, engana\u00e7\u00e3o) and other <strong>vicious <\/strong>(cruel) personal insults, saying she was going to <strong>sue <\/strong>(processar) Sarah for everything she&#8217;s worth, as retribution for a<strong> mishandled account <\/strong>(conta mal gerenciada).<\/p>\n<p><strong>Devastated <\/strong>(arrasada), Sarah turned off her computer and cried. She <strong>shut off the phones<\/strong> (desconectou os telefones) and <strong>closed up shop<\/strong> (baixou as portas) <strong>for the day<\/strong> (o resto do dia). She spent the whole weekend in bed, wondering if she should just <strong>give up<\/strong> (desistir), thinking maybe every insult in this client&#8217;s letter was true and she&#8217;s actually <strong>no good<\/strong> (ruim) at what she does, even after 12 years.<\/p>\n<p>On Sunday, she spent about five hours most of the day carefully <strong>addressing <\/strong>(tratando) every point in this ten-page email. Then she went through the client&#8217;s website, learning everything about her and offered all kinds of advice and suggestions, and connections. Sarah <strong>refunded <\/strong>(reembolsou) the client&#8217;s money plus an additional $50 with <strong>gushing <\/strong>(efusivo) deep apologies for ever having upset someone she was honestly trying to help.<\/p>\n<p>The next day, she called the client to try to <strong>talk through the situation<\/strong> (resolver a situa\u00e7\u00e3o) with her. The client <strong>cheerfully<\/strong> (alegremente) took her call and said &#8220;Oh! Don&#8217;t worry about it. I wasn&#8217;t actually that upset. I was just in a bad mood. I didn&#8217;t think anyone would read my email anyway.&#8221;<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-3690-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/blogs.transparent.com\/ingles\/wp-content\/uploads\/sites\/35\/2011\/09\/theres-a-real-person-behind-a-computer-2.mp3?_=2\" \/><a href=\"https:\/\/blogs.transparent.com\/ingles\/wp-content\/uploads\/sites\/35\/2011\/09\/theres-a-real-person-behind-a-computer-2.mp3\">https:\/\/blogs.transparent.com\/ingles\/wp-content\/uploads\/sites\/35\/2011\/09\/theres-a-real-person-behind-a-computer-2.mp3<\/a><\/audio>\n<p>My friend Valerie was using an online dating service. She was <strong>halfhearted <\/strong>(desanimada) about it. She just wanted a perfect magic man to <strong>sweep her off her feet<\/strong> (arrebat\u00e1-la) through <strong>divine serendipity<\/strong> (provid\u00eancia divina).<\/p>\n<p>We were at her computer when I asked her how it&#8217;s going. She logged in to her account and showed me her inbox. There were eight new messages; each one well written, saying what the man liked about her profile, how they have a mutual interest in <strong>hiking <\/strong>(escalada), or that he also speaks German, and asking her if she&#8217;s also been to Berlin or if she&#8217;s hiked to New Zealand.<\/p>\n<p>I <strong>felt for <\/strong>(senti pena) those guys, each one <strong>pouring out his heart<\/strong> (abrindo seu cora\u00e7\u00e3o), projecting his hopes onto Valerie hoping she&#8217;ll reply with equal enthusiasm, hoping she might be the one who will finally see and appreciate him.<\/p>\n<p>She said, &#8220;Ugh, losers!<strong> I get like ten of these a day<\/strong>.&#8221; (Recebo uns dez desses por dia.) Then she deleted all of them without replying.<\/p>\n<p>When we <strong>yell at<\/strong> (gritar com) our car or our coffee machine, it&#8217;s fine because they&#8217;re just mechanical <strong>appliances <\/strong>(aparelhos). So when we yell at a website or a company, using our computer or phone, we forget that it&#8217;s not an appliance but a person that&#8217;s affected.<\/p>\n<p>It&#8217;s dehumanizing to have thousands of people passing through our computer screens, so we&#8217;d do things we&#8217;d never do if those people were sitting next to us.<\/p>\n<p>It&#8217;s too <strong>overwhelming <\/strong>(insuport\u00e1vel) to remember that at the end of every computer is a real person a lot like you, whose birthday was last week, who has three best friends but nobody <strong>to spoon<\/strong> (se aconchegar) at night and who is personally affected by what you say.<\/p>\n<p>Even if you remember it right now, will you remember it next time you&#8217;re overwhelmed or perhaps never forget it again?<\/p>\n<p>Fonte do \u00e1udio: Youtube<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos n\u00f3s que trabalhos com blogs recebemos e-mails todos os dias com elogios, cr\u00edticas construtivas e tamb\u00e9m alguns e-mails bem dif\u00edceis de ler pois v\u00eam com insultos. Muitas pessoas se esquecem de que h\u00e1 uma pessoa por tr\u00e1s de cada website, de cada atendimento ao p\u00fablico e hoje nosso post traz duas historinhas que ilustram&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/ingles\/2011\/09\/09\/listening-practice-theres-a-real-person-behind-every-computer\/\">Continue Reading<\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[224329],"tags":[227103],"class_list":["post-3690","post","type-post","status-publish","hentry","category-avancado","tag-podcasts"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/posts\/3690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/comments?post=3690"}],"version-history":[{"count":0,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/posts\/3690\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/media?parent=3690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/categories?post=3690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/ingles\/wp-json\/wp\/v2\/tags?post=3690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}