{"id":6811,"date":"2021-01-05T20:22:04","date_gmt":"2021-01-05T20:22:04","guid":{"rendered":"https:\/\/blogs.transparent.com\/japanese\/?p=6811"},"modified":"2021-01-05T20:23:08","modified_gmt":"2021-01-05T20:23:08","slug":"new-years-cards-%e5%b9%b4%e8%b3%80%e7%8a%b6%ef%bc%89","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/japanese\/new-years-cards-%e5%b9%b4%e8%b3%80%e7%8a%b6%ef%bc%89\/","title":{"rendered":"New Year’s Cards (\u5e74\u8cc0\u72b6\uff09"},"content":{"rendered":"

\u660e\u3051\u307e\u3057\u3066\u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\uff08A happy new year.\u00a0 Akemashite omedetogozaimasu)<\/p>\n

Let us start the 2021 blog with the Japanese declining tradition (\u4f1d\u7d71 dento)- New Year’s Cards called \u5e74\u8cc0\u72b6(nengajo).\u00a0 It is a postcard with New Year\u2019s greetings.\u00a0 You can purchase \u5e74\u8cc0\u72b6 from your post office with a lottery number printed on them. \u00a0In the New Year, numbers are drawn on TV and winners get awards.<\/p>\n

\"https:\/\/www.shop.post.japanpost.jp\/shop\/r\/r302219\/

https:\/\/www.shop.post.japanpost.jp\/shop\/r\/r302219\/<\/p><\/div>\n

\u5e74\u8cc0\u72b6can be purchased blank (but with a lucky number) or pre-printed with a particular eto (\u5e72\u652f) animal on it.<\/p>\n

Eto <\/a>is represented by zodiacal animals that form a 12-year cycle.\u00a0 2021 will be a year of the ox. In Eto, the kanji for \u201cox\u201d is expressed differently as in\u4e11\u5e74(ushi doshi) instead of \u725b\u5e74(ushi doshi).<\/p>\n

\"https:\/\/www.shop.post.japanpost.jp\/shop\/r\/r302219\/

https:\/\/www.shop.post.japanpost.jp\/shop\/r\/r302219\/<\/p><\/div>\n

\u5e74\u8cc0\u72b6used to be a big deal \u2013 the most anticipated event on New Year\u2019s Day as much as New Year\u2019s Day money gift called \u304a\u5e74\u7389<\/u>(otoshidama).\u00a0 A small envelope that contains \u304a\u5e74\u7389 is called \u304a\u5e74\u7389\u888b\u00a0<\/u>(otoshidama bukuro) or\u00a0\u30dd\u30c1\u888b\u00a0<\/u>(pochi bukuro). The Japan Post hires part-time workers \u00a0<\/u>(\u30a2\u30eb\u30d0\u30a4\u30c8 arubaito) to sort and deliver those \u5e74\u8cc0\u72b6 on the first day of New Year.\u00a0 We used to get so many cards on New Year\u2019s Day.\u00a0Most cards were for my father, but I used to get a good number of cards from friends.\u00a0 Sometimes, you received a card from unexpected friends, and you needed to write cards back and post them immediately.\u00a0 We continued to get the card until around January 7th<\/sup>or so. Even for a child, it was an important social obligation\u00a0<\/u>(\u7fa9\u52d9gimu)!\u00a0 It was also a good chance to show off your artistic talent on the card.\u00a0 However, because of the internet and SNS, well you guessed it, the \u5e74\u8cc0\u72b6 has been declining for years.<\/p>\n

According to http:\/\/www.garbagenews.net\/archives\/2114695.html<\/a>, the record number of \u5e74\u8cc0\u72b6 issued at the Japan Post was\u00a0 4,459,360,000 in 2003.\u00a0 Please be reminded that the numbers represent the\u5e74\u8cc0\u72b6 issued at the Japan Post and it does not include store-bought \u5e74\u8cc0\u72b6.\u00a0\u00a0 Since then, the issuance number has been declining.\u00a0Reasons being 1) declining population in Japan and 2) popularization of the internet.<\/p>\n

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http:\/\/www.garbagenews.net\/archives\/2114695.html<\/p><\/div>\n

Over the years, \u5e74\u8cc0\u72b6contributed to many technological advances\u00a0<\/u>(\u9032\u6b69 shinpo) among Japanese households.<\/p>\n

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https:\/\/ja.wikipedia.org\/wiki\/\u30d7\u30ea\u30f3\u30c8\u30b4\u30c3\u30b3<\/p><\/div>\n

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Printogokko\u00a0<\/u>(\u30d7\u30ea\u30f3\u30c8\u30b4\u30c3\u30b3<\/span>) was a simple printing device for home-use introduced in Japan in 1977.\u00a0 Printogokko was replaced by Japanese word processors referred to as\u30ef\u30fc\u30d7\u30ed<\/span>(wa-puro) followed by personal computers and color printers.\u00a0 Also, what should not be forgotten was\u00a0\u5e74\u8cc0\u72b6\u00a0<\/span>using a personal photo.\u00a0 Photo cards are still very popular just like holiday cards in the US.<\/div>\n
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https:\/\/www.shop.post.japanpost.jp\/shop\/pages\/kimetsunenga2021.aspx<\/p><\/div>\n<\/div>\n

The declining trend of\u5e74\u8cc0\u72b6 continued for the 2021 New Year,\u00a0 but the cards with Kimetsu no Yaiba (\u9b3c\u6ec5\u306e\u5203 Demon Slayer) achieved record sales among the \u201ccharacter\u5e74\u8cc0\u72b6\u201d with over 2 million cards sold.\u00a0COVID-19 has been making it difficult to see family and friends who live far away, and some people have chosen to use \u5e74\u8cc0\u72b6 this year.\u00a0 As a result, the number of \u5e74\u8cc0\u72b6\u00a0 purchased for individual use rose in 2021, while business use has declined.\u00a0Overall, the number has declined as expected.<\/div>\n
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Means of expression have changed from\u5e74\u8cc0\u72b6 to social networking service, but the greetings phrases remain the same.\u00a0 But remember, there are so many levels of politeness and ways to express politeness in Japanese.\u00a0 Depending on whom you are writing to, phrases do change, and it is most complicated.<\/p>\n

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https:\/\/creativepark.canon\/jp\/contents\/CNT-0028689\/index.html<\/p><\/div>\n

https:\/\/nenga-res.com\/sample\/messages\/<\/a>lists 105 cases!\u00a0 In general, the phrases consist of 5 elements; 1) congratulatory greeting, 2) a short note explaining your current situation or appreciation, 3) a short note to wish receiver happiness, health, or success, 4) a short note asking the receiver for the continuing support, and finally 5) the date.\u00a0 Each element above has rules.\u00a0 That may be another reason why the \u5e74\u8cc0\u72b6has been in decline.\u00a0 Courtesy and tradition are important, but the best \u5e74\u8cc0\u72b6or any greeting card is one that has a personal touch.<\/p>\n

 <\/p>\n

\u4eca\u5e74\u304c\u826f\u3044\u5e74\u306b\u306a\u308a\u307e\u3059\u3088\u3046\u306b\uff01\uff08May this year be a good one!)<\/strong><\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"\"https:\/\/www.shop.post.japanpost.jp\/shop\/r\/r302219\/\"

\u660e\u3051\u307e\u3057\u3066\u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002\uff08A happy new year.\u00a0 Akemashite omedetogozaimasu) Let us start the 2021 blog with the Japanese declining tradition (\u4f1d\u7d71 dento)- New Year’s Cards called \u5e74\u8cc0\u72b6(nengajo).\u00a0 It is a postcard with New Year\u2019s greetings.\u00a0 You can purchase \u5e74\u8cc0\u72b6 from your post office with a lottery number printed on them. \u00a0In the New Year, numbers are drawn on…<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":173,"featured_media":6813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[3,505759],"tags":[548050,548047,548049,548045,548048,7184],"class_list":["post-6811","post","type-post","status-publish","has-post-thumbnail","hentry","category-culture","category-vocabulary","tag-eto","tag-japan-post","tag-kimetsu","tag-new-years-card","tag-printogokko","tag-trend"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/posts\/6811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/users\/173"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/comments?post=6811"}],"version-history":[{"count":5,"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/posts\/6811\/revisions"}],"predecessor-version":[{"id":6822,"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/posts\/6811\/revisions\/6822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/media\/6813"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/media?parent=6811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/categories?post=6811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/japanese\/wp-json\/wp\/v2\/tags?post=6811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}