{"id":8793,"date":"2022-01-31T12:53:24","date_gmt":"2022-01-31T17:53:24","guid":{"rendered":"https:\/\/blogs.transparent.com\/language-news\/?p=8793"},"modified":"2022-01-31T12:56:16","modified_gmt":"2022-01-31T17:56:16","slug":"postville-public-library-6x-growth-promoting-transparent-language-online","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/language-news\/2022\/01\/31\/postville-public-library-6x-growth-promoting-transparent-language-online\/","title":{"rendered":"How Understanding Community Needs Led to 6x Growth"},"content":{"rendered":"<p>Promoting library resources can sometimes feel like shouting to the void.<\/p>\n<p>But as a librarian, you know your community better than anyone. Give that void a face.<\/p>\n<p>Postville Public Library in Iowa did exactly that and achieved 6x growth in their users in 2021. <span style=\"font-weight: bold;\">In fact, Postville Public Library had the highest monthly usage among all libraries in Iowa in December! <\/span><\/p>\n<p><span style=\"font-weight: normal;\">That\u2019s a big deal for a small town library like Postville, which has a population of only about 2,500 people. <\/span>The Postville librarians know their small community well, such as the Kosher meat packing plant that brings in workers from many different backgrounds, including many Somali immigrants.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8794\" src=\"https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-1024x509.jpg\" alt=\"Postville Public Library Iowa Transparent Language Online\" width=\"785\" height=\"390\" srcset=\"https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-1024x509.jpg 1024w, https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-350x174.jpg 350w, https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-768x382.jpg 768w, https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3.jpg 1089w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/p>\n<p>What better resource for that community than the English language courses in Transparent Language Online for Libraries?<\/p>\n<p>To get them started, the library brought in a Somali speaker to train them on the technology in their own language. That effort proved so successful the library wanted to replicate it on a larger scale, so they reached out to us and requested we translate our Transparent Language Online User Guide into Somali.<\/p>\n<p>It\u2019s a joy for us to help libraries bring language learning to their diverse communities, so of course we said yes! (Or should we say \u201chaa!\u201d)<\/p>\n<p>Postville Public Library Director, Cindy Berns, expressed how much these materials and this resource means to the community:<\/p>\n<blockquote><p>&#8220;Our Somali patrons are a valued part of our community. They&#8217;re very eager to learn and improve their English, so I am thrilled to have a service like Transparent Language Online to offer them. Being able to teach them how to use the platform and provide help materials in their native language has made a huge difference in getting them off to a good start!&#8221;<\/p><\/blockquote>\n<p><strong>The results are staggering: the library has seen a 6x increase in the number of learners contributing to a 20x increase in total learning hours!<\/strong><\/p>\n<p>A fitting result for the library in a town whose motto is \u201cHometown to the World.\u201d ?<\/p>\n<hr \/>\n<p>Library subscribers, if you&#8217;re looking for inspiration and materials to help promote Transparent Language Online to your community, check out the <a href=\"https:\/\/home.transparent.com\/library-marketing-kit\">Library Marketing Kit<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<img width=\"350\" height=\"174\" src=\"https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-350x174.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-350x174.jpg 350w, https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-1024x509.jpg 1024w, https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3-768x382.jpg 768w, https:\/\/blogs.transparent.com\/language-news\/wp-content\/uploads\/sites\/28\/2022\/01\/postville-library-3.jpg 1089w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p>Promoting library resources can sometimes feel like shouting to the void. But as a librarian, you know your community better than anyone. Give that void a face. Postville Public Library in Iowa did exactly that and achieved 6x growth in their users in 2021. In fact, Postville Public Library had the highest monthly usage among&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/language-news\/2022\/01\/31\/postville-public-library-6x-growth-promoting-transparent-language-online\/\">Continue Reading<\/a><\/p>","protected":false},"author":100,"featured_media":8794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[543990,544546],"tags":[],"class_list":["post-8793","post","type-post","status-publish","has-post-thumbnail","hentry","category-for-libraries","category-library-success-stories"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/posts\/8793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/comments?post=8793"}],"version-history":[{"count":18,"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/posts\/8793\/revisions"}],"predecessor-version":[{"id":8812,"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/posts\/8793\/revisions\/8812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/media\/8794"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/media?parent=8793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/categories?post=8793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/language-news\/wp-json\/wp\/v2\/tags?post=8793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}