{"id":378,"date":"2010-06-11T01:06:54","date_gmt":"2010-06-11T01:06:54","guid":{"rendered":"https:\/\/blogs.transparent.com\/norwegian\/?p=378"},"modified":"2010-06-11T01:06:54","modified_gmt":"2010-06-11T01:06:54","slug":"andreas-viestad","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/norwegian\/andreas-viestad\/","title":{"rendered":"Andreas Viestad"},"content":{"rendered":"<p>Andreas Viestad is a famous Norwegian culinary delight.\u00a0 He is a food columnist, \u00a0TV chef, and cookbook author\u00a0who for years has aired on TV channels in 50 countries throughout the world,\u00a0will finally air on Norwegian television.\u00a0 Viestad, born in 1973 in Oslo, has been referred to as\u00a0&#8220;Norway&#8217;s culinary ambassador&#8221;\u00a0 and &#8220;Norway&#8217;s most exciting food writer.&#8221;<\/p>\n<p>While he is not a trained chef, Viestad is deeply involved in\u00a0food science, as well as creating delicious cuisine.\u00a0 He has\u00a0been a part of\u00a0the &#8220;molecular gastronomy&#8221; movement since 1999, a\u00a0discipline that seeks to explain the scientific processes that occur during the transformation of ingredients during cooking. \u00a0Since 2008, he has written a monthly food science column titled &#8220;The Gastronomer&#8221; for the<em> Washington Post<\/em>. \u00a0Another well-known food scientist that may inspire you, to give a comparison, is Alton Brown (who hosts a show called &#8220;Good Eats,&#8221; which is fabulous).<\/p>\n<p>Back in 2003, Viestad premiered as host of the series &#8220;New Scandinavian Cooking&#8221; on public television. \u00a0Americans tuned in by the millions. \u00a0The show was immediately a hit for several reasons: the ingredients chosen and the fact that all episodes were shot on location. \u00a0Viestad aims to get as close to nature and the ingredients as possible, so his shows are sometimes next to a beautiful lake or a jagged mountain. \u00a0Norwegian culture had not received that much attention since a decade earlier with the olympics in Lillehammer. \u00a0He really put new Scandinavian cooking on the world&#8217;s plate.<\/p>\n<p>Most people outside of Norway, I would argue, didn&#8217;t have a clue what kind of things could be done with Scandinavian cooking-<em>isn&#8217;t it just plain meat, fish, and potatoes? <\/em>No. \u00a0Sure, it can be, but it can also be so much more. \u00a0To quote Viestad from his own webpage <a href=\"http:\/\/www.andreasviestad.com\/books.html\">books.html<\/a>, Viestad writes &#8220;In a land where<strong> torsk<\/strong> (cod) and <strong>poteter <\/strong>(potatoes) are no joke, I try to show that a contemporary touch can be both relevant and exciting. Yellow and Red Cod with Pomegranate-Mango Salad, anyone?&#8221; \u00a0Many <strong>oppskrifter<\/strong> (recipes) may contain seemingly &#8220;boring&#8221; or &#8220;tame&#8221; ingredients, but with the right <strong>krydder<\/strong> (spices), a meal that would otherwise be relatively <strong>smakl\u00f8s<\/strong> (tasteless) can be almost <strong>eksotisk<\/strong> (exotic).<\/p>\n<p>Viestad has written 2 books, <span style=\"text-decoration: underline\">The Kitchen of Light-New Scandinavia Cooking<\/span> (2003) and <span style=\"text-decoration: underline\">Where Flavor Was Born<\/span> (2007, which traces the Spice Route around the Indian Ocean). \u00a0His recipes and writing have appeared in <em>Food &amp; Wine<\/em>, <em>Gourmet<\/em>, <em>The <\/em><em>Sunday Times<\/em>, <em>Vogue<\/em>, and <em>Vanity Fair.<\/em><\/p>\n<p>Several years ago Viestad started another series called &#8220;Perfect Day&#8221;, which involves more traveling around the country, but is still very similar to &#8220;New Scandinavian Cooking&#8221;. \u00a0In addition to his writing, Viestad spends a lot of his time focused on farming. \u00a0He has a small farm in Farsund, a city in southern Norway, as well as an agricultural project in Elgin, South Africa that is home to 50 different citruses.<\/p>\n<p>What a guy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andreas Viestad is a famous Norwegian culinary delight.\u00a0 He is a food columnist, \u00a0TV chef, and cookbook author\u00a0who for years has aired on TV channels in 50 countries throughout the world,\u00a0will finally air on Norwegian television.\u00a0 Viestad, born in 1973 in Oslo, has been referred to as\u00a0&#8220;Norway&#8217;s culinary ambassador&#8221;\u00a0 and &#8220;Norway&#8217;s most exciting food writer.&#8221&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/norwegian\/andreas-viestad\/\">Continue Reading<\/a><\/p>","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[3668],"tags":[9395,9399,9398,9396,9397],"class_list":["post-378","post","type-post","status-publish","hentry","category-norway-and-the-world","tag-andreas-viestad","tag-kitchen-light","tag-new-scandinavian-cooking","tag-norwegian-cuisine","tag-norwegian-food"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/posts\/378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/comments?post=378"}],"version-history":[{"count":4,"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/posts\/378\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/posts\/378\/revisions\/384"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/media?parent=378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/categories?post=378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/norwegian\/wp-json\/wp\/v2\/tags?post=378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}