I guess there are some people who don\u2019t like it, my mother included…Still, to this day I can\u2019t get it!<\/p>\n
One of the biggest and most popular chocolate companies in Poland is Wedel.<\/p>\n
Wedel is Poland’s oldest chocolate brand and one of the oldest Polish brands still existing on the market. For over 150 years it has been associated with genuine chocolate, and the experience has brought about wide recognition both in Poland and abroad. What consumers appreciate the most is the unchanging, high quality of Wedel products. Every year brings new evidence of the brand\u2019s popularity as consumers find it dynamic, innovative and rich in its offering. Significantly, Poles have a very emotional attitude to the Wedel brand\u2014it is liked, trusted and evokes sentiments.<\/p>\n
Quick history:<\/p>\n
For 155 years, the Wedel brand has been a synonym for good chocolate. It was born out of the vision and passion for creating the best chocolate products possible. The company\u2019s founder, Karol Wedel, was a pioneer\u2014his chocolate factory, opened in 1851, was the first of its kind in Poland. Subsequent generations of the Wedel family developed and perfected the art. They built Polish consumers\u2019 dearest brand, which has been the guarantee of a unique taste and top quality for many decades. The passion lives on, and it is likely that in another 50 or 100 years, Emil Wedel\u2019s signature will still evoke a smile of joy and a fancy for delicious chocolate.<\/p>\n
1851<\/strong>\u2014Karol Ernest Wedel opens the first sweetshop in Warsaw, at the corner of Miodowa and Kapitulna streets. It specializes in chocolate and is quite unusual in the 19th century capital.<\/p>\n 1869<\/strong>\u2014Karol Wedel places a press ad: \u201cAs of today, each bar of chocolate from my factory will feature the C.E.Wedel company stamp, an each one-pound package will have my handwritten signature (\u2026).\u201d This tradition is continued by Emil Wedel, the second great ancestor of the chocolate makers’ family. And his signature becomes the logo of Poland\u2019s oldest chocolate company.<\/p>\n 1894<\/strong>\u2014Emil Wedel relocates his operations to a new tenement at 8 Szpitalna Street. He opens a cake and sweet factory at the back, and Staro\u015bwiecki Sklep i Pijalnia Czekolady Wedla (Ye Olde Wedel Chocolate Shoppe and Drinking House) at the front\u2014the oldest chocolate drinking house still open in Poland.<\/p>\n 1934<\/strong>\u2014Jan Wedel builds and opens a new sweet factory in Warsaw\u2019s eastern district Praga. This state-of-the-art pre-war Polish factory develops the recipes for Wedel\u2019s famous Ptasie Mleczko, Mieszanka Wedlowska, or Jedyna chocolate.<\/p>\n 1946<\/strong>\u2014Wedel\u2019s factory and company shops are nationalized. The company name is changed to \u201cZPC im. 22 lipca,\u201d but \u201cd. E. Wedel\u201d is soon reattached to it.<\/p>\n 1958<\/strong>\u2014Renovated after the war damage, the Sklep Staro\u015bwiecki i Pijalnia reopens.<\/p>\n 1999<\/strong>\u2014Wedel becomes part of the Cadbury corporation\u2014the oldest chocolate empire in the UK.<\/p>\n Wedel makes chocolate bars in different flavors, chocolate covered waffles, pralines, hot chocolate and many more delicious things! Wedel also have little cafe\u2019s where they serve their product along with chocolate drinks, desserts, summer chocolate refreshments.<\/p>\n There few places like that and make sure to visit one if you can. You can read a little more about it and find specific places on this website:<\/p>\n