{"id":1223,"date":"2010-06-15T00:11:01","date_gmt":"2010-06-15T00:11:01","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=1223"},"modified":"2010-06-14T21:13:41","modified_gmt":"2010-06-14T21:13:41","slug":"umbabarauma-jorge-ben","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/umbabarauma-jorge-ben\/","title":{"rendered":"Umbabarauma by Jorge Ben"},"content":{"rendered":"<p>Today Brazil takes on North Korea in both teams&#8217; first matches in the 2010 World Cup hosted by South Africa! \u00a0\u00a0And here in Brazil, everyone&#8217;s breathing World Cup season, especially sponsors and anyone who can make any money with &#8220;World Cup&#8221; specials. \u00a0And as usual, Nike has a pretty interesting campaign going on. \u00a0They&#8217;re putting together a <a href=\"http:\/\/inside.nike.com\/blogs\/sportswear-pt_BR\/2010\/06\/10\/umbabarauma-2010\">documentary<\/a> in honor of Jorge Ben&#8217;s song, &#8220;Ponta de Lan\u00e7a Africano (Umbabarauma)&#8221;(1976). \u00a0Which is a song about an African point man, but in reality speaks to any Brazilian who&#8217;s ever played pick up soccer in the middle of a dusty street. \u00a0This song practically predicted the world cup in South Africa over 30 years later perfectly mixing African and Brazilian and European beats.<\/p>\n<p>Here&#8217;s a video from the 80&#8217;s (i.e., the image isn&#8217;t that great) produced by David Byrne and which alludes to everything that is <em>Umbabarauma<\/em> \ud83d\ude42<\/p>\n<p><iframe loading=\"lazy\" title=\"Jorge Ben \u2013 Ponta de Lan\u00e7a Africano (Umbabarauma) (Official Video)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/sAh4Vb1ghCo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>And here&#8217;s the Nike remake with Jorge Ben Jor, Mano Brow and a number of other <em>great<\/em> Brazilian artists:<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=YQOOzvwW2Wk&#038;feature=player_embedded#!\">http:\/\/www.youtube.com\/watch?v=YQOOzvwW2Wk&amp;feature=player_embedded#!<\/a><\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" width=\"573\">\n<col width=\"278\"><\/col>\n<col width=\"295\"><\/col>\n<tbody>\n<tr>\n<td width=\"278\" height=\"20\">Umbabarauma   homen gol<\/td>\n<td width=\"295\">Umbabarauma goal man<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Umbabarauma homen gol<\/td>\n<td>Umbabarauma goal man<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Joga bola joga bola jogador<\/td>\n<td>Play ball play ball ball player<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Joga bola quero jogar bola   jogador<\/td>\n<td>Play ball I want to play ball ball player<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Pula, pula, cai, levanta, sobe   e desce<\/td>\n<td>Jump, jump, fall, get up, go up and get down<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Corre, chuta, abre espaco,   vibra e agradece<\/td>\n<td>Run, kick, find a hole, thrill and give thanks<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Olha que a cidade toda ficou   vazia<\/td>\n<td>See how the whole city empties out<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Nessa tarde bonita pra te ver   jogar<\/td>\n<td>On this beautiful afternoon to watch you play<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Joga bola jogador<\/td>\n<td>Play ball ball player<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Joga bola corocondo<\/td>\n<td>Play ball corocondo<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Favela Pelada Favela Pelada<\/td>\n<td>Slum Street Soccer Slum Street Soccer<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Futebol Futebol Futebol   Futebol&#8230;<\/td>\n<td>Soccer Soccer Soccer Soccer&#8230;<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\">*Eis ai a historia de   Umbabarauma<\/td>\n<td>*This is the story of Umbabarauma<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Um ponta de lanca Africano<\/td>\n<td>An African point man<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Um ponta de lanca decidido<\/td>\n<td>A point man whose mind is made up<\/td>\n<\/tr>\n<tr>\n<td height=\"21\">Umbabarauma*<\/td>\n<td>Umbabarauma*<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Today Brazil takes on North Korea in both teams&#8217; first matches in the 2010 World Cup hosted by South Africa! \u00a0\u00a0And here in Brazil, everyone&#8217;s breathing World Cup season, especially sponsors and anyone who can make any money with &#8220;World Cup&#8221; specials. \u00a0And as usual, Nike has a pretty interesting campaign going on. \u00a0They&#8217;re putting&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/portuguese\/umbabarauma-jorge-ben\/\">Continue Reading<\/a><\/p>","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[147],"tags":[],"class_list":["post-1223","post","type-post","status-publish","hentry","category-sports"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/1223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":3,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"predecessor-version":[{"id":1235,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/1223\/revisions\/1235"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}