{"id":2455,"date":"2011-07-08T00:49:51","date_gmt":"2011-07-08T00:49:51","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=2455"},"modified":"2011-07-08T00:49:51","modified_gmt":"2011-07-08T00:49:51","slug":"se-beber-nao-dirija","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/se-beber-nao-dirija\/","title":{"rendered":"Se Beber, N\u00e3o Dirija"},"content":{"rendered":"<p>Two bars in S\u00e3o Paulo, <a href=\"http:\/\/www.baraurora.com.br\/v1\/paginas\/index.htm\">Bar Aurora<\/a> and <a href=\"http:\/\/www.botecoferraz.com.br\/v1\/paginas\/\">Boteco Ferraz<\/a>, aren&#8217;t just local watering holes. They have an incredibly innovative marketing strategy, and they&#8217;ve created several commercials (really, public service announcements) that have won awards at <a href=\"http:\/\/www.canneslions.com\/work\/promo\/entry.cfm?entryid=25655\">Cannes<\/a>. The concept is to campaign against drunk driving, by promoting the idea &#8220;se beber, n\u00e3o dirija&#8221; (don&#8217;t drink and drive).<\/p>\n<p>Here&#8217;s the first one, from last year:<\/p>\n<p><iframe loading=\"lazy\" title=\"Conta de bar de 73 mil!\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NRPHL-7Vb8g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>How does the customer say &#8220;Holy crap!&#8221; in Portuguese?<\/em><\/p>\n<p>And here&#8217;s the most recent commercial in Portuguese&#8230;<\/p>\n<p><iframe loading=\"lazy\" title=\"Drunk Valet - Bar Aurora &amp; Boteco Ferraz\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TCv3RnXIGT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>What&#8217;s another way to say drunk, other than b\u00eabado, as used in the video?<\/em><\/p>\n<p>&#8230;and if you need help, in English:<\/p>\n<p><iframe loading=\"lazy\" title=\"Drunk Valet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sfPnLxqUWJw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Answers after the jump.<\/p>\n<p><!--more--><span style=\"text-decoration: underline\">Answers<\/span><\/p>\n<p>1. Macacos me mordam!<\/p>\n<p>2. Alcoolizado<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two bars in S\u00e3o Paulo, Bar Aurora and Boteco Ferraz, aren&#8217;t just local watering holes. They have an incredibly innovative marketing strategy, and they&#8217;ve created several commercials (really, public service announcements) that have won awards at Cannes. The concept is to campaign against drunk driving, by promoting the idea &#8220;se beber, n\u00e3o dirija&#8221; (don&#8217;t drink&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/portuguese\/se-beber-nao-dirija\/\">Continue Reading<\/a><\/p>","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[4,1851],"tags":[2025],"class_list":["post-2455","post","type-post","status-publish","hentry","category-entertainment","category-learning","tag-commercial"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/2455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/comments?post=2455"}],"version-history":[{"count":2,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/2455\/revisions"}],"predecessor-version":[{"id":2457,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/2455\/revisions\/2457"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/media?parent=2455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/categories?post=2455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/tags?post=2455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}