{"id":2705,"date":"2011-09-14T02:43:38","date_gmt":"2011-09-14T02:43:38","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=2705"},"modified":"2011-09-14T02:43:38","modified_gmt":"2011-09-14T02:43:38","slug":"poneis-malditos","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/poneis-malditos\/","title":{"rendered":"P\u00f4neis Malditos"},"content":{"rendered":"<p>One of the most popular commercials in Brazil recently is a Nissan commercial featuring the <em>p\u00f4neis malditos<\/em>, or evil ponies. The commercial became a viral hit on social media across Brazil, and it increased Nissan&#8217;s sales in Brazil <a href=\"http:\/\/www.correio24horas.com.br\/noticias\/detalhes\/detalhes-1\/artigo\/sucesso-dos-poneis-malditos-aumenta-vendas-da-nissan-em-81\/\">by 81 percent<\/a>. In August, Nissan sold nearly 1,500 Frontier pick ups, an 110 percent increase from August 2010. Despite the success of the commercial, some are up in arms about the association between a cartoon pony and &#8220;evil,&#8221; and <a href=\"http:\/\/exame.abril.com.br\/marketing\/noticias\/poneis-malditos-da-nissan-sera-investigada-pelo-conar\">Nissan is being investigated<\/a> by the National Advertising Board.<\/p>\n<p>Read about the commercial from <a href=\"http:\/\/exame.abril.com.br\/marketing\/noticias\/apos-poneis-malditos-vendas-da-nissan-crescem-81\">EXAME<\/a>:<\/p>\n<p><em>Ap\u00f3s a pol\u00eamica propaganda &#8220;P\u00f4neis Malditos&#8221;, que chegou a receber mais de 30 reclama\u00e7\u00f5es no Conar, a Nissan do Brasil terminou o m\u00eas de agosto com recorde de vendas para sua picape Frontier, desde que o modelo foi lan\u00e7ado no pa\u00eds, em 2002. A montadora japonesa vendeu 5.375 unidades em agosto, 81% a mais que o mesmo per\u00edodo de 2010. J\u00e1 a Frontier registrou 1.488 picapes vendidas, ou 110% a mais que em agosto de 2010, segundo dados divulgados pela empresa. As vendas da Nissan aumentaram expressivamente em outros modelos, al\u00e9m da Frontier. O Sentra viu suas vendas subirem 127%, com 1.161 unidades; enquanto o Tiida acumulou alta de 120%, a 1.470 unidades. J\u00e1 o Livina teve alta de 15% nas vendas, com 1.245 carros vendidos.<\/em><em> Com os resultados, a Nissan aumentou sua participa\u00e7\u00e3o de mercado para 1,8% em agosto. As metas para a empresa, no entanto, s\u00e3o adquirir 3% de participa\u00e7\u00e3o em 2012.<\/em><\/p>\n<p>And of course, check out the commercial. Just a warning: the song is very addictive, in a very irritating way.<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=X3yGSJE53kU\">http:\/\/www.youtube.com\/watch?v=X3yGSJE53kU<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most popular commercials in Brazil recently is a Nissan commercial featuring the p\u00f4neis malditos, or evil ponies. The commercial became a viral hit on social media across Brazil, and it increased Nissan&#8217;s sales in Brazil by 81 percent. In August, Nissan sold nearly 1,500 Frontier pick ups, an 110 percent increase from&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/portuguese\/poneis-malditos\/\">Continue Reading<\/a><\/p>","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[4],"tags":[2025,6496],"class_list":["post-2705","post","type-post","status-publish","hentry","category-entertainment","tag-commercial","tag-pony"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/2705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/comments?post=2705"}],"version-history":[{"count":3,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/2705\/revisions"}],"predecessor-version":[{"id":2708,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/2705\/revisions\/2708"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/media?parent=2705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/categories?post=2705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/tags?post=2705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}