{"id":2705,"date":"2011-09-14T02:43:38","date_gmt":"2011-09-14T02:43:38","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=2705"},"modified":"2011-09-14T02:43:38","modified_gmt":"2011-09-14T02:43:38","slug":"poneis-malditos","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/poneis-malditos\/","title":{"rendered":"P\u00f4neis Malditos"},"content":{"rendered":"

One of the most popular commercials in Brazil recently is a Nissan commercial featuring the p\u00f4neis malditos<\/em>, or evil ponies. The commercial became a viral hit on social media across Brazil, and it increased Nissan’s sales in Brazil by 81 percent<\/a>. In August, Nissan sold nearly 1,500 Frontier pick ups, an 110 percent increase from August 2010. Despite the success of the commercial, some are up in arms about the association between a cartoon pony and “evil,” and Nissan is being investigated<\/a> by the National Advertising Board.<\/p>\n

Read about the commercial from EXAME<\/a>:<\/p>\n

Ap\u00f3s a pol\u00eamica propaganda “P\u00f4neis Malditos”, que chegou a receber mais de 30 reclama\u00e7\u00f5es no Conar, a Nissan do Brasil terminou o m\u00eas de agosto com recorde de vendas para sua picape Frontier, desde que o modelo foi lan\u00e7ado no pa\u00eds, em 2002. A montadora japonesa vendeu 5.375 unidades em agosto, 81% a mais que o mesmo per\u00edodo de 2010. J\u00e1 a Frontier registrou 1.488 picapes vendidas, ou 110% a mais que em agosto de 2010, segundo dados divulgados pela empresa. As vendas da Nissan aumentaram expressivamente em outros modelos, al\u00e9m da Frontier. O Sentra viu suas vendas subirem 127%, com 1.161 unidades; enquanto o Tiida acumulou alta de 120%, a 1.470 unidades. J\u00e1 o Livina teve alta de 15% nas vendas, com 1.245 carros vendidos.<\/em> Com os resultados, a Nissan aumentou sua participa\u00e7\u00e3o de mercado para 1,8% em agosto. As metas para a empresa, no entanto, s\u00e3o adquirir 3% de participa\u00e7\u00e3o em 2012.<\/em><\/p>\n

And of course, check out the commercial. Just a warning: the song is very addictive, in a very irritating way.<\/p>\n

http:\/\/www.youtube.com\/watch?v=X3yGSJE53kU<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the most popular commercials in Brazil recently is a Nissan commercial featuring the p\u00f4neis malditos, or evil ponies. The commercial became a viral hit on social media across Brazil, and it increased Nissan’s sales in Brazil by 81 percent. In August, Nissan sold nearly 1,500 Frontier pick ups, an 110 percent increase from…<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[4],"tags":[2025,6496],"class_list":["post-2705","post","type-post","status-publish","hentry","category-entertainment","tag-commercial","tag-pony"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t