{"id":2974,"date":"2011-12-08T02:21:10","date_gmt":"2011-12-08T02:21:10","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=2974"},"modified":"2011-12-08T02:21:10","modified_gmt":"2011-12-08T02:21:10","slug":"hareburger","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/hareburger\/","title":{"rendered":"Hareburger"},"content":{"rendered":"

With a booming economy and plenty of room of opportunity, Brazil has more entrepreneurs than ever. One is Raphael Marques da Silva Kr\u00e1s Borges, a former communications student from Rio who began selling vegetarian burgers on the beach to earn money for a vacation. He became a popular local figure for his unique and zany marketing techniques, and a few months ago, he opened his own store in Ipanema. His business is called Hareburger<\/a>, as in Hare Krishna. He tries to combine a mystical philosophy with veggie burgers, and adopts an alter ego while selling his products. He became known for telling people: \u201c\u00c9 o melhor hamb\u00farguer de todas as gal\u00e1\u00e1\u00e1\u00e1\u00e1\u00e1xias!\u201d (It’s the best hamburger in all of the galaxies!)<\/p>\n

Here’s a commercial he made:<\/p>\n