{"id":3033,"date":"2012-01-05T03:46:04","date_gmt":"2012-01-05T03:46:04","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=3033"},"modified":"2012-01-05T03:46:04","modified_gmt":"2012-01-05T03:46:04","slug":"sao-paulos-ad-ban","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/sao-paulos-ad-ban\/","title":{"rendered":"S\u00e3o Paulo’s Ad Ban"},"content":{"rendered":"

Five years ago, the mayor of S\u00e3o Paulo banned<\/a> outdoor advertising, forbidding billboards, ads on transportation, and ads in front of stores. Initially, the business community was concerned it would lead to millions in lost revenue. But in 2011, a study found that 70 percent of S\u00e3o Paulo residents thought the law had turned out to be beneficial. One of the goals of the law was to eliminate “visual pollution<\/a>,” and with so many billboards gone, some of the city’s architecture could be better seen. Check out this Flickr stream<\/a> of S\u00e3o Paulo after ads were eliminated.<\/p>\n

Watch this great short documentary (in English and Portuguese) from when the law was passed explaining the big changes in the city:<\/p>\n