{"id":3033,"date":"2012-01-05T03:46:04","date_gmt":"2012-01-05T03:46:04","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=3033"},"modified":"2012-01-05T03:46:04","modified_gmt":"2012-01-05T03:46:04","slug":"sao-paulos-ad-ban","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/sao-paulos-ad-ban\/","title":{"rendered":"S\u00e3o Paulo&#8217;s Ad Ban"},"content":{"rendered":"<p>Five years ago, the mayor of S\u00e3o Paulo <a href=\"http:\/\/www.newdream.org\/resources\/sao-paolo-ad-ban\" target=\"_blank\">banned<\/a> outdoor advertising, forbidding billboards, ads on transportation, and ads in front of stores. Initially, the business community was concerned it would lead to millions in lost revenue. But in 2011, a study found that 70 percent of S\u00e3o Paulo residents thought the law had turned out to be beneficial. One of the goals of the law was to eliminate &#8220;<a href=\"http:\/\/www.good.is\/post\/a-happy-flourishing-city-with-no-advertising\/\" target=\"_blank\">visual pollution<\/a>,&#8221; and with so many billboards gone, some of the city&#8217;s architecture could be better seen. Check out this <a href=\"http:\/\/www.flickr.com\/photos\/tonydemarco\/sets\/72157600075508212\/\" target=\"_blank\">Flickr stream<\/a> of S\u00e3o Paulo after ads were eliminated.<\/p>\n<p>Watch this great short documentary (in English and Portuguese) from when the law was passed explaining the big changes in the city:<\/p>\n<p><iframe loading=\"lazy\" title=\"Ad Ban in S\u00e3o Paulo\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/U1Nmnv0Ospg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>And here&#8217;s a Brazilian media report on the ad ban:<\/p>\n<p><iframe loading=\"lazy\" title=\"Lei Cidade Limpa em S\u00e3o Paulo\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/s47tHcQ7-3s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Finally, here&#8217;s a video from 2008 where paulistas discuss their ad-free city:<\/p>\n<p><iframe loading=\"lazy\" title=\"S\u00e3o Paulo Cidade Limpa\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/Ftid_UE3Al0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five years ago, the mayor of S\u00e3o Paulo banned outdoor advertising, forbidding billboards, ads on transportation, and ads in front of stores. Initially, the business community was concerned it would lead to millions in lost revenue. But in 2011, a study found that 70 percent of S\u00e3o Paulo residents thought the law had turned out&hellip;<\/p>\n<p class=\"post-item__readmore\"><a class=\"btn btn--md\" href=\"https:\/\/blogs.transparent.com\/portuguese\/sao-paulos-ad-ban\/\">Continue Reading<\/a><\/p>","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[1845],"tags":[3088],"class_list":["post-3033","post","type-post","status-publish","hentry","category-brazilian-news","tag-ads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/3033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/comments?post=3033"}],"version-history":[{"count":7,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/3033\/revisions"}],"predecessor-version":[{"id":3084,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/posts\/3033\/revisions\/3084"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/media?parent=3033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/categories?post=3033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/portuguese\/wp-json\/wp\/v2\/tags?post=3033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}