{"id":3773,"date":"2012-07-06T00:15:55","date_gmt":"2012-07-06T00:15:55","guid":{"rendered":"https:\/\/blogs.transparent.com\/portuguese\/?p=3773"},"modified":"2012-07-06T00:15:55","modified_gmt":"2012-07-06T00:15:55","slug":"brazilian-blood-drive","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/portuguese\/brazilian-blood-drive\/","title":{"rendered":"Brazilian Blood Drive"},"content":{"rendered":"

Soccer, as you all know, is a huge part of life in Brazil. Harnessing its popularity is a great way to advocate for different causes. So one professional soccer team in Bahia decided to get creative for a public health campaign. From Andrew Downie<\/a>:<\/p>\n

“The club normally plays in a red-and-black hooped shirt, with white shorts and red and black socks.\u00a0 Before Saturday\u2019s game against Avai, players wearing black-and-white hooped shirts carried a banner onto the field reading: \u201cVitoria has always given its blood for you. It\u2019s time for you to give yours.\u201d<\/p>\n

From Sport TV<\/a>:<\/p>\n

Os torcedores aprovaram a ideia e j\u00e1 prometeram ajudar a aumentar o estoque de sangue do Hemoba – Funda\u00e7\u00e3o de Hematologia e Hemoterapia da Bahia, atualmente com menos de 40% da capacidade . A expectativa, segundo o departamento de marketing do clube, \u00e9 que com a campanha o numero de doa\u00e7\u00f5es em Salvador aumente de 150 para 200 por dia, um crescimento de 25%. (Read more<\/a>)<\/p>\n