{"id":11974,"date":"2019-10-07T07:20:02","date_gmt":"2019-10-07T07:20:02","guid":{"rendered":"https:\/\/blogs.transparent.com\/russian\/?p=11974"},"modified":"2019-10-06T19:41:57","modified_gmt":"2019-10-06T19:41:57","slug":"4-business-failure-verbs-in-russian","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/russian\/4-business-failure-verbs-in-russian\/","title":{"rendered":"4 Business Failure Verbs in Russian"},"content":{"rendered":"

You might have heard the news that the Thomas Cook travel agency has gone under<\/a>. The company had purchased two Russian subsidiaries (\u0434\u043e\u0447\u0435\u0301\u0440\u043d\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0301\u0442\u0438\u044f<\/strong>), Intourist (\u0418\u043d\u0442\u0443\u0440\u0438\u0301\u0441\u0442<\/strong>) and Biblio-Globus (\u0411\u0438\u0301\u0431\u043b\u0438\u043e-\u0413\u043b\u043e\u0301\u0431\u0443\u0441<\/strong>), but their management has assured their customers that the Russian-based companies would not be affected. This may be a good opportunity to look at some vocabulary having to do with business failure and bankruptcy. As usual, verbs will be given in pairs of imperfective and perfective.<\/p>\n

\"man

Image by Darko Djurin<\/a> from Pixabay<\/a><\/p><\/div>\n

1. \u041f\u0440\u043e\u0433\u043e\u0440\u0430\u0301\u0442\u044c\/\u043f\u0440\u043e\u0433\u043e\u0440\u0435\u0301\u0442\u044c<\/h2>\n

This word is related to the word “\u0433\u043e\u0440\u0435\u0301\u0442\u044c<\/strong>,” to burn. \u041f\u0440\u043e\u0433\u043e\u0440\u0435\u0301\u0442\u044c<\/strong> literally means “to burn through” and is a somewhat colloquial way of saying a company has gone under or a person losing their investment.<\/p>\n

\u0422\u0430\u043a \u0447\u0442\u043e \u0432\u043e\u043f\u0440\u043e\u0301\u0441 \u043e \u043f\u043e\u043a\u0443\u0301\u043f\u043a\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u0301\u043c\u044b\u0445 \u0440\u0430\u0431\u043e\u0301\u0447\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u0301\u043d\u0442\u043e\u0432 \u0432 \u043a\u0440\u0435\u0434\u0438\u0301\u0442, \u0431\u0443\u0434\u044c \u0442\u043e \u043a\u043e\u043c\u043f\u044c\u044e\u0301\u0442\u0435\u0440, \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u0301\u043b\u044c \u0438\u0301\u043b\u0438 \u0447\u0442\u043e-\u043d\u0438\u0431\u0443\u0301\u0434\u044c \u0435\u0449\u0451, \u043d\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0301\u0442\u0440\u0438\u0432\u0430\u0435\u0442\u0441\u044f. \u0421\u043b\u0438\u0301\u0448\u043a\u043e\u043c \u0431\u043e\u043b\u044c\u0448\u043e\u0301\u0439 \u0440\u0438\u0441\u043a \u043f\u0440\u043e\u0433\u043e\u0440\u0435\u0301\u0442\u044c \u0438 \u043e\u0441\u0442\u0430\u0301\u0442\u044c\u0441\u044f \u0441 \u0434\u043e\u043b\u0433\u0430\u0301\u043c\u0438.<\/p><\/blockquote>\n

So we’re not going to consider taking out loans to buy the needed tools of the trade such as a computer, car, or something else. The risk of losing your investment and being left with the debt is too high.<\/p><\/blockquote>\n

[\u0418\u0432\u0430\u043d \u041b\u0430\u043c\u044b\u043a\u0438\u043d. \u0412\u0441\u0435\u0433\u043e \u043e\u0434\u043d\u0430 \u0442\u044b\u0441\u044f\u0447\u0430 \/\/ \u00ab\u0411\u0438\u0437\u043d\u0435\u0441-\u0436\u0443\u0440\u043d\u0430\u043b\u00bb, 2004.08.17]<\/p><\/blockquote>\n

\"woman

Photo by Sabine Peters<\/a> on Unsplash<\/a><\/p><\/div>\n

2. \u0420\u0430\u0437\u043e\u0440\u044f\u0301\u0442\u044c\u0441\u044f\/\u0440\u0430\u0437\u043e\u0440\u0438\u0301\u0442\u044c\u0441\u044f<\/h2>\n

\u0420\u0430\u0437\u043e\u0440\u0438\u0301\u0442\u044c\u0441\u044f<\/strong> is a slightly less colloquial equivalent of “to go broke.” This verb refers to running out of money or making a loss.<\/p>\n

\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e\u0301 \u0434\u0430\u0301\u0436\u0435 \u043a\u0440\u0443\u0301\u043f\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0301\u0442\u0438\u0439 \u0443\u0436\u0435\u0301 \u0440\u0430\u0431\u043e\u0301\u0442\u0430\u044e\u0442 \u043d\u0430 \u0433\u0440\u0430\u0301\u043d\u0438 \u0440\u0435\u043d\u0442\u0430\u0301\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043d\u0438\u0436\u0430\u0301\u044e\u0442 \u043e\u0431\u044a\u0451\u043c\u044b \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0301\u0434\u0441\u0442\u0432\u0430, \u0430 \u0442\u0435, \u043a\u0442\u043e \u043d\u0435 \u0443\u0441\u043f\u0435\u0301\u043b \u043c\u043e\u0434\u0435\u0440\u043d\u0438\u0437\u0438\u0301\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f, \u043c\u043e\u0301\u0433\u0443\u0442 \u0440\u0430\u0437\u043e\u0440\u0438\u0301\u0442\u044c\u0441\u044f.<\/p>\n

Even among large companies, most are operating on the brink of profitability and are cutting back their production, and those who have not had the chance to modernize can go out of business.<\/p>\n

[\u0421\u043e\u0444\u044c\u044f \u0418\u043d\u043a\u0438\u0436\u0438\u043d\u043e\u0432\u0430. \u0420\u0430\u0437\u0433\u0443\u043b\u044f\u043b\u0438\u0441\u044c \/\/ \u00ab\u042d\u043a\u0441\u043f\u0435\u0440\u0442\u00bb, 2013]<\/p><\/blockquote>\n

Interestingly, the non-reflexive verb \u0440\u0430\u0437\u043e\u0440\u044f\u0301\u0442\u044c\/\u0440\u0430\u0437\u043e\u0440\u0438\u0301\u0442\u044c<\/strong> means “make someone go broke.”<\/p>\n

3. \u041b\u043e\u0301\u043f\u0430\u0442\u044c\u0441\u044f\/\u043b\u043e\u0301\u043f\u043d\u0443\u0442\u044c<\/h2>\n

This verb refers to bursting \u2014 sometimes quite literally, like a bubble (\u043f\u0443\u0437\u044b\u0301\u0440\u044c \u043b\u043e\u0301\u043f\u043d\u0443\u043b<\/strong> \u2014 the bubble has burst). When it comes to businesses, we use this word to talk about a bank or another financial institution going under, not a physical person! A figurative bubble on the stock market can also be described with this verb.<\/p>\n

\u041c\u043e\u0301\u0436\u043d\u043e \u043e\u0442\u043d\u0435\u0441\u0442\u0438\u0301 \u0434\u0435\u0301\u043d\u044c\u0433\u0438 \u0432 \u0431\u0430\u043d\u043a, \u043d\u043e \u043a\u0442\u043e \u043c\u043e\u0301\u0436\u0435\u0442 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0301\u0440\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u043e\u043d \u043d\u0435 \u043b\u043e\u0301\u043f\u043d\u0435\u0442?<\/p>\n

You can take your money to a bank, but who can guarantee the bank won’t go under?<\/p>\n

[\u0415\u043b\u0435\u043d\u0430 \u041a\u0430\u043c\u0437\u043e\u043b\u043a\u0438\u043d\u0430. \u0425\u0440\u0430\u043d\u0438\u0442\u0435 \u0434\u0435\u043d\u044c\u0433\u0438, \u043d\u0435 \u0432\u044b\u0445\u043e\u0434\u044f \u0438\u0437 \u043a\u0430\u0441\u0441\u044b \/\/ \u00ab\u0412\u0435\u0447\u0435\u0440\u043d\u044f\u044f \u041c\u043e\u0441\u043a\u0432\u0430\u00bb, 2002.01.10]<\/p><\/blockquote>\n

\"scrabble

Image by Simon Hill<\/a> from Pixabay<\/a><\/p><\/div>\n

4. \u0411\u0430\u043d\u043a\u0440\u043e\u0301\u0442\u0438\u0442\u044c\u0441\u044f\/\u043e\u0431\u0430\u043d\u043a\u0442\u0440\u043e\u0301\u0442\u0438\u0442\u044c\u0441\u044f<\/h2>\n

This verb means to go bankrupt, the same as \u0441\u0442\u0430\u0442\u044c \u0431\u0430\u043d\u043a\u0440\u043e\u0301\u0442\u043e\u043c<\/strong>. Note that the imperfective form is rare, and you usually come across the perfective \u043e\u0431\u0430\u043d\u043a\u0440\u043e\u0301\u0442\u0438\u0442\u044c\u0441\u044f<\/strong>. The related noun is \u0431\u0430\u043d\u043a\u0440\u043e\u0301\u0442<\/strong> \u2014 the person or entity who has gone bankrupt. Bankruptcy is \u0431\u0430\u043d\u043a\u0440\u043e\u0301\u0442\u0441\u0442\u0432\u043e<\/strong>.<\/p>\n

\u0417\u0430 48 \u043b\u0435\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043e\u0432\u0430\u0301\u043d\u0438\u044f \u00ab\u041c\u043e\u043d\u0434\u0440\u0430\u0433\u043e\u0301\u043d\u044b\u00bb \u0438\u0437 \u0432\u0441\u0435\u0445 \u0435\u0433\u043e\u0301 \u0444\u0438\u0440\u043c \u043e\u0431\u0430\u043d\u043a\u0440\u043e\u0301\u0442\u0438\u043b\u0438\u0441\u044c \u0442\u043e\u0301\u043b\u044c\u043a\u043e \u0442\u0440\u0438.<\/p>\n

Over the 48 years of Mondragon’s existence, only three of its companies have gone bankrupt.<\/p>\n

[\u041d. \u041f\u0438\u0440\u043e\u0433\u043e\u0432. \u041e\u0442 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0442\u0440\u0443\u0434\u0430 \u043a \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0430 \/\/ \u00ab\u041d\u0430\u0443\u043a\u0430 \u0438 \u0436\u0438\u0437\u043d\u044c\u00bb, 2007]<\/p><\/blockquote>\n

Have you heard any of these? Now you can use them to talk about the latest business that’s gone under!<\/p>\n","protected":false},"excerpt":{"rendered":"\"woman

You might have heard the news that the Thomas Cook travel agency has gone under. The company had purchased two Russian subsidiaries (\u0434\u043e\u0447\u0435\u0301\u0440\u043d\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0301\u0442\u0438\u044f), Intourist (\u0418\u043d\u0442\u0443\u0440\u0438\u0301\u0441\u0442) and Biblio-Globus (\u0411\u0438\u0301\u0431\u043b\u0438\u043e-\u0413\u043b\u043e\u0301\u0431\u0443\u0441), but their management has assured their customers that the Russian-based companies would not be affected. This may be a good opportunity to look at some vocabulary…<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":113,"featured_media":11993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[13],"tags":[911,105,2415],"class_list":["post-11974","post","type-post","status-publish","has-post-thumbnail","hentry","category-vocabulary","tag-current-events","tag-money","tag-poverty"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/posts\/11974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/comments?post=11974"}],"version-history":[{"count":6,"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/posts\/11974\/revisions"}],"predecessor-version":[{"id":11996,"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/posts\/11974\/revisions\/11996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/media\/11993"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/media?parent=11974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/categories?post=11974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/russian\/wp-json\/wp\/v2\/tags?post=11974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}