Ok, so as you can see, the rule of three is \u00ab<\/strong>\u0432\u0441\u0435\u043e\u0431\u044a\u0435<\/span>\u043c\u043b\u044e\u0449\u0435\u0435\u00bb<\/strong> [universal]. By the way, if you are wondering, the gender of \u00ab<\/strong>\u043f\u0440\u0430<\/span>\u0432\u0438\u043b\u043e\u00bb<\/strong> [rule] is neuter which explains the ending of the adjective \u201cuniversal\u201d.<\/p>\n I came across the explanation of this rule by way of a post titled \u201cLinguistic Threesomes\u201d<\/a> on The Book of Three<\/a> blog. As I read through numerous examples of three-word \u00ab<\/strong>\u0432\u044b\u0440\u0430\u0436\u0435<\/span>\u043d\u0438\u044f\u00bb<\/strong> [expressions] commonly used \u00ab<\/strong>\u0432 <\/strong>\u0430\u043d\u0433\u043b\u0438<\/span>\u0439\u0441\u043a\u043e\u043c <\/strong>\u044f\u0437\u044b\u043a\u0435<\/span>\u00bb<\/strong> [in English language], I couldn\u2019t help but wonder \u00ab<\/strong>\u0440\u0430\u0431\u043e<\/span>\u0442\u0430\u0435\u0442 <\/strong>\u043b\u0438 <\/strong>\u044d<\/span><\/strong>\u0442\u043e <\/strong>\u043f\u0440\u0430<\/span>\u0432\u0438\u043b\u043e <\/strong>\u0432 <\/strong>\u0440\u0443<\/span>\u0441\u0441\u043a\u043e\u043c <\/strong>\u044f\u0437\u044b\u043a\u0435<\/span>\u00bb<\/strong> [whether this rule works for Russian language].<\/p>\n Sure, one of the \u00ab<\/strong>\u0447\u0430<\/span>\u0441\u0442\u043e <\/strong>\u0438\u0441\u043f\u043e<\/span>\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0445 <\/strong>\u0441\u043b\u043e\u0432\u00bb<\/strong> [frequently used words] in spoken Russian language \u00ab<\/strong>\u0441\u043e\u0441\u0442\u043e\u0438<\/span>\u0442 <\/strong>\u0438\u0437 <\/strong>\u0442\u0440\u0451\u0445 <\/strong>\u0431\u0443\u043a\u0432\u00bb<\/strong> [has three letters]. In fact, \u00ab<\/strong>\u0432\u043e\u0441\u043f\u0438<\/span>\u0442\u0430\u043d\u043d\u044b\u0435 <\/strong>\u043b\u044e<\/span>\u0434\u0438\u00bb<\/strong> [well-mannered people] refer to it as \u00ab<\/strong>\u0441\u043b\u043e<\/span>\u0432\u043e <\/strong>\u0438\u0437 <\/strong>\u0442\u0440\u0451\u0445 <\/strong>\u0431\u0443\u043a\u0432\u00bb<\/strong> [the three-letter word].<\/p>\n Then there are all the literary and historical and cultural examples – \u00ab<\/strong>\u0442\u0440\u0438 <\/strong>\u0431\u043e\u0433\u0430\u0442\u044b\u0440\u044f<\/span>\u00bb<\/strong> [three heroes (of Russian folklore)], \u00ab<\/strong>\u0442\u0440\u0438 <\/strong>\u0434\u0435\u0432\u0438<\/span>\u0446\u044b <\/strong>\u043f\u043e\u0434 <\/strong>\u043e\u043a\u043d\u043e<\/span>\u043c\u00bb<\/strong> [the three maidens by the window], \u00ab<\/strong>\u0411\u0440\u0430<\/span>\u0442\u044c\u044f <\/strong>\u041a\u0430\u0440\u0430\u043c\u0430<\/span>\u0437\u043e\u0432\u044b\u00bb<\/strong> [the Brothers Karamazov (there were three of them)], \u00ab<\/strong>\u0442\u0440\u0438 <\/strong>\u0442\u0430\u043d\u043a\u0438<\/span>\u0441\u0442\u0430\u00bb<\/strong> [three tank crewmen (from a song)], \u00ab<\/strong>\u0442\u0440\u0438 <\/strong>\u043e\u0441\u043d\u043e\u0432\u043e\u043f\u043e\u043b\u043e<\/span>\u0436\u043d\u0438\u043a\u0430 <\/strong>\u043c\u0430\u0440\u043a\u0441\u0438<\/span>\u0437\u043c\u0430-<\/strong>\u043b\u0435\u043d\u0438\u043d\u0438<\/span>\u0437\u043c\u0430\u00bb<\/strong> [three founders of the Marxism-Leninism], \u00ab<\/strong>\u0442\u0440\u0435<\/span>\u0442\u0438\u0439 <\/strong>\u0420\u0438\u043c\u00bb<\/strong> [the third Rome], \u00ab<\/strong>\u0441\u043e\u043e\u0431\u0440\u0430\u0437\u0438<\/span>\u0442\u044c <\/strong>\u043d\u0430 <\/strong>\u0442\u0440\u043e\u0438<\/span>\u0445\u00bb<\/strong> [to share 0.5L of vodka between 3 people] and many more (feel free to add examples in the comments or on the Facebook page<\/a>)<\/p>\n There are also plenty of three-word phrases, including<\/p>\n What three-word Russian phrases can you add to this list? Do you think the linguistic rule of three holds for the Russian language? Or should it be replaced with the rule of four\u2026 or more?<\/p>\n Finally, here\u2019s a quick marketing quiz for you. As you know, European and American brands made quick inroads into Russian markets. So \u00ab<\/strong>\u041c\u0430\u043a\u0434\u043e<\/span>\u043d\u0430\u043b\u0434\u0441\u00bb,<\/strong> \u00ab<\/strong>\u041f\u0438<\/span>\u0446\u0446\u0430 <\/strong>\u0425\u0430\u0442\u00bb<\/strong>, \u00ab<\/strong>\u041f\u0440\u043e<\/span>\u043a\u0442\u044d\u0440 <\/strong>\u044d\u043d\u0434 <\/strong>\u0413\u044d\u043c\u0431\u043b\u00bb<\/strong>, \u00ab<\/strong>\u0418\u041a\u0415<\/span>\u0410\u00bb<\/strong> and many-many other global companies had to not just translate, but localize their marketing messages to the Russian audience. Can you match brands to their slogans (some slogans are specific to particular makes\/models\/products):<\/p>\n a)\u00a0\u00a0\u00a0\u00a0\u00a0 Ford<\/p>\n b)\u00a0\u00a0\u00a0\u00a0\u00a0 Nike<\/p>\n c)\u00a0\u00a0\u00a0\u00a0\u00a0 Sprite<\/p>\n d)\u00a0\u00a0\u00a0\u00a0 Mars<\/p>\n e)\u00a0\u00a0\u00a0\u00a0\u00a0 Apple<\/p>\n f)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Coca-cola<\/p>\n g)\u00a0\u00a0\u00a0\u00a0\u00a0 McDonalds<\/p>\n","protected":false},"excerpt":{"rendered":" Have you ever heard of \u00ab\u0442\u0440\u043e\u0439\u043d\u043e\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e\u00bb [the Rule of Three]? Of course, you have! But if you are still not sure \u00ab\u043e \u0447\u0451\u043c \u0438\u0434\u0451\u0442 \u0440\u0435\u0447\u044c\u00bb [what I\u2019m talking about], here\u2019s a quick link to a Wikipedia entry. Ok, so as you can see, the rule of three is \u00ab\u0432\u0441\u0435\u043e\u0431\u044a\u0435\u043c\u043b\u044e\u0449\u0435\u0435\u00bb [universal]. By the way, if…<\/p>\n\n
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