{"id":764,"date":"2010-04-21T17:51:44","date_gmt":"2010-04-21T17:51:44","guid":{"rendered":"https:\/\/blogs.transparent.com\/swedish\/?p=764"},"modified":"2010-04-21T17:52:42","modified_gmt":"2010-04-21T17:52:42","slug":"sweden-the-10th-most-attractive-country-in-the-world","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/swedish\/sweden-the-10th-most-attractive-country-in-the-world\/","title":{"rendered":"Sweden – the 10th most attractive country"},"content":{"rendered":"

Sweden-lovers, what do we make of this:
\nAccording to Anholt-GfK Nation Brands Index (NBI), which measures the global image of 50 countries in terms of attractiveness and qualities, Sweden in the 10th most attractive country in the world. At first, being number 10 sounded\u00a0pretty good in my ears, but hmm… I’m not\u00a0so sure. Especially if you look into the\u00a0areas where Sweden score crap points.\u00a0Apparently, The NBI study looks at six key areas: Governance, People, Business, Tourism, Culture and Talent Magnet.<\/strong>\u00a0 Sweden’s worst categories was… can you guess? The first\u00a0was tourism. According to the study, this is mainly because Sweden isn’t “rich in historical buildings and monuments” (we haven’t got any Eiffel Tower) and that many still think of Sweden as a cold, dark and gloomy place.\u00a0 The second category\u00a0was culture. I thought Swedish culture was a big thing out there with the “Millennium”-fever, our rapidly growing status as country of fashion and our extremely talented music producers who work with the biggest name in the industry. But of course, this is not enough\u00a0to outshine\u00a0ABBA, Roxette, IKEA, Alfred Nobel and Ingmar Bergman. In other words, Sweden is\u00a0 living on past glories and not looked upon as particularly interesting culture-wise.<\/p>\n

I don’t know about you, but I’m starting to get a bit bored of this old dated image of Sweden as a dark place where even the polar bears are suicidal and ABBA is king. Surely, we must have more than that to offer? Okay, we did score excellent marks for important\u00a0things like government and responsibility towards helping reduce poverty in the world, so it’s far from all doom and gloom. But that’s not going to change people’s view on Sweden, is it? That’s more something of a well known fact.<\/p>\n

So\u00a0what about\u00a0helping us\u00a0a bit here?\u00a0You probably know Sweden better than us. What are Sweden best assets? Places, people, pickled\u00a0whatever –\u00a0anything goes as long as it’s something not mentioned above. And while you are at it, what to you make of the rest of the\u00a0list?<\/p>\n

The 10 most attractive countries in the world, according to NBI:<\/strong><\/p>\n

1. USA (7)
\n2. France (2)
\n3. Germany (1)
\n4. UK (3)
\n5. Japan(5)
\n6. Italy (6)
\n7. Canada (4)
\n8. Switzerland (8)
\n9. Australia (9)
\n10. Sweden (10) and Spain (10)<\/p>\n

Brief summary of Sweden\u2019s NBI ranking:<\/strong><\/p>\n

\u2022 Overall standing: Joint 10th place togehter with Spain
\n\u2022 Best category: 3rd place for Governance
\n\u2022 Best issues: 2nd place for \u201cOpen, tolerant society\u201d* and \u201cBehaves responsibly to help reduce world poverty\u201d*
\n\u2022 Worst category: 14th place for Tourism and Culture
\n\u2022 Worst issue: 21st place for \u201cThis country is rich in historical buildings and monuments\u201d<\/p>\n

\"\"<\/a><\/a><\/p>\n

Is Turning Torso in Malm\u00f6 worth putting on a postcard?
\nFoto:\u00a0John\u00e9r, Image Bank Sweden.se<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"

Sweden-lovers, what do we make of this: According to Anholt-GfK Nation Brands Index (NBI), which measures the global image of 50 countries in terms of attractiveness and qualities, Sweden in the 10th most attractive country in the world. At first, being number 10 sounded\u00a0pretty good in my ears, but hmm… I’m not\u00a0so sure. Especially if…<\/p>\n

Continue Reading<\/a><\/p>","protected":false},"author":24,"featured_media":766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[3],"tags":[8393],"class_list":["post-764","post","type-post","status-publish","has-post-thumbnail","hentry","category-culture","tag-anholt-gfk-nation-brands-index"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/posts\/764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":4,"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/posts\/764\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/posts\/764\/revisions\/770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/media\/766"}],"wp:attachment":[{"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/categories?post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.transparent.com\/swedish\/wp-json\/wp\/v2\/tags?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}