{"id":8818,"date":"2020-11-12T11:20:44","date_gmt":"2020-11-12T11:20:44","guid":{"rendered":"https:\/\/blogs.transparent.com\/swedish\/?p=8818"},"modified":"2021-04-25T21:10:52","modified_gmt":"2021-04-25T21:10:52","slug":"the-swedish-kitchen-series-cozy-friday","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/swedish\/the-swedish-kitchen-series-cozy-friday\/","title":{"rendered":"The Swedish Kitchen Series: Cozy Friday"},"content":{"rendered":"
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Fredagsmys \/ Friday Cozy. Photo: Susan Walstr\u00f6m<\/p><\/div>\n

Fredagsmys literally means \u201cFriday cozy.\u201d This Swedish concept is about treating yourself after a long week. Oddly enough, it was made famous by a marketing campaign for chips. This week on the blog, we\u2019ll pull from a resource called <\/span>Det svenska k\u00f6ket<\/span><\/i> and dig into the fredagsmys concept. <\/span>
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Svenska institutet<\/span><\/a>\u2019s <\/span>Det Svenska k\u00f6ket fr\u00e5n fika till fredagsmys<\/span><\/i>\u00a0– “The Swedish Kitchen, From Fika till Fredagsmys” is a 50-page publication and introduction to Swedish food. It is broken down into 8 eight categories, with a quick introduction and recipes to highlight each concept. The chapters include:\u00a0<\/span>
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\n<\/span>1. Fika<\/em><\/a> (coffee break)\u00a0 2. Vardagsmiddag<\/em>, weekday dinners 3. Grillfest<\/em> (grill party)
\n4. Frukost<\/em> (breakfast)<\/a> 5. N\u00e4ra naturen<\/em> (close to nature), 6. Lunch<\/em> – same word
\n7. Fredagsmys<\/em> (Cozy Friday) 8.\u00a0 Festmiddag<\/em> (dinner party)<\/span><\/p>\n

Nummer sju <\/span><\/i>(<\/span>number seven) is our focus this week; <\/span>fredagsmys!<\/span><\/i>
\n<\/span>You may have guessed by now that <\/span>fredag<\/span><\/i> means Friday, so what about the <\/span>mys<\/span><\/i> part? Well, in short <\/span>mys<\/span><\/i> means cozy, but I wrote a whole blog on just how much Swedes enjoy their mys<\/em>, here<\/a>. <\/span>Fredagsmys<\/span><\/i> is about treating yourself at the end of a long week. <\/span><\/p>\n

Culinarily speaking, simple, yet yummy comfort food comes to mind; pizza, perhaps pasta, tacos, maybe even some thai take out. Many folks like to cook as a family or invite friends over for a chill evening. Enjoying an adult beverage or perhaps a cup of tea over a bowl of chips is commonplace for fredagsmys as well.\u00a0<\/span>
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\n<\/span>…speaking of chips, the Swedish chip company OLW has put some wind under the sails of the whole fredagsmys<\/em> concept. “<\/span>Det \u00e4r dags f\u00f6r fredagsmys<\/span><\/i>. It\u2019s time for Friday cozy” is the line in a famous jingle that virtually even Swede can sing. Here’s an ad from 2011 with the popular song below:<\/span><\/p>\n

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