{"id":90,"date":"2008-10-16T12:18:21","date_gmt":"2008-10-16T16:18:21","guid":{"rendered":"https:\/\/blogs.transparent.com\/swedish\/?p=90"},"modified":"2008-10-16T12:18:21","modified_gmt":"2008-10-16T16:18:21","slug":"varor-du-brukar-kopa","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/swedish\/varor-du-brukar-kopa\/","title":{"rendered":"Varor Du Brukar K\u00f6pa?"},"content":{"rendered":"

I\u2019ve been down with flu for quite some time now, and needless to say, I got bored. So bored in fact, that I actually started to read the stuff that the Ica<\/strong> supermarket chain sends us in the mail. Yeah, I was THAT bored. But I\u2019m glad I read it, because now I\u2019m thinking whether or not I should actually email Ica<\/strong> and tell them they\u2019re about 15 years too late to claim to be \u201cfirst in the world.\u201d<\/p>\n

But let\u2019s start from the beginning. Ica<\/strong> runs a few different kinds of supermarkets, all with the word \u201cIca\u201d in their names. You have a regular Ica<\/strong>, Ica Maxi<\/strong> and Ica Kvantum<\/strong>.<\/p>\n

Ica Maxi<\/strong> is the largest store they have. And just so that every nimwit knows it\u2019s large, they call it \u201cmaxi,\u201d which for me always brings sanitary pads to mind. Don\u2019t you think Ica Maxi<\/strong> would be a great name for a maxi pads brand? You\u2019d have your Always, your Libresse, and your Ica. Sadly, it isn\u2019t so. It\u2019s just a supermarket. And just how big is it? Think of a midget Walmart and you have your average Ica Maxi<\/strong> store.<\/p>\n

They sell everything, from toilet brushes to school supplies to frozen foods. And their prices are OK. At least in our town. But you can get even better deals if you use their loyalty store card. If you spend 2500 SEK in one month, you receive a coupon for 25 SEK. Isn\u2019t that great? No, I know, not really. But hey, I\u2019ll take what I can get. And because to get this coupon you need to swipe your card every time you buy something, the company knows exactly what you\u2019re buying and where.<\/p>\n

Once a month you get your Ica Buff\u00e9<\/strong><\/em> magazine, along with a selection of discount coupons and your \u201cbig\u201d coupon for 25 SEK (could be 50 SEK if you manage to spend 5 thousand a month).<\/p>\n

And this month, this is what Ica<\/strong> had to say:<\/p>\n

\u201cL\u00e4gre pris p\u00e5 varor Du brukar k\u00f6pa!
\nVi p\u00e5 ICA \u00e5r f\u00f6rst i v\u00e4rlden att testa personliga erbjudanden till alla v\u00e5ra stamkunder. Vi kallar det \u201cMina varor.\u201d<\/strong><\/p><\/blockquote>\n

\"\"<\/a><\/p>\n

Which means:
\n \u201cLower prices on items you regularly buy!
\nWe at Ica are first in the world to test personal offers to all our regular customers. We call it \u201cmy products.\u201d<\/em><\/p>\n

Which is indeed very sweet, but totally incorrect. \u201cFirst in the world<\/em>\u201d? In their dreams, maybe, yeah. Shoprite in the US (and I think A&P too) offered a similar scheme back in the mid-90s.<\/p>\n

And why is it that they say \u201cvaror du brukar k\u00f6pa<\/strong>\u201d? I haven\u2019t bought any of this stuff in the last year! My suspicion is, they look for a thing you bought maybe once, because they know you\u2019re not likely to buy it again, and so they give you a discount on it.<\/p>\n

I much preferred the previous coupon version, where they randomly picked sale items and they were on sale for everybody. At least that way I was open to trying new things, because a girl just can\u2019t resist it if it\u2019s on sale, right?<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"

I\u2019ve been down with flu for quite some time now, and needless to say, I got bored. So bored in fact, that I actually started to read the stuff that the Ica supermarket chain sends us in the mail. Yeah, I was THAT bored. But I\u2019m glad I read it, because now I\u2019m thinking whether…<\/p>\n

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