{"id":9655,"date":"2022-03-17T19:54:39","date_gmt":"2022-03-17T19:54:39","guid":{"rendered":"https:\/\/blogs.transparent.com\/swedish\/?p=9655"},"modified":"2022-03-17T19:54:39","modified_gmt":"2022-03-17T19:54:39","slug":"study-swedish-in-the-subway","status":"publish","type":"post","link":"https:\/\/blogs.transparent.com\/swedish\/study-swedish-in-the-subway\/","title":{"rendered":"Study Swedish in the subway"},"content":{"rendered":"
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Photo: C. Bowen, Stockholms tunnelbana, Nordiska museet ads<\/p><\/div>\n

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Bank with us. Check out our new exhibit! Looking for something tasty for dinner? Stockholm\u2019s tunnelbana<\/em> (subway) might as well be a marketing agency, because it’s packed with advertisements. Good ads pose a question, make a demand, or grab your attention with a familiar face or flashy artwork. This week we\u2019ll study three different types of language used in Stockholm tunnelbana<\/em> ads.<\/p>\n

Stockholm is known for having a great public transportation system. <\/span>With around 900,000 passengers moving by bus, train, and boat each day,<\/span><\/a> it\u2019s no wonder that advertisers choose this medium to get their message in front of people. Before we dig in – I should mention that I am not affiliated with any of these companies, nor is Transparent Language, but I DO work in marketing, so this post is fitting.<\/span><\/p>\n

Below, we’ll look at some examples of reklam<\/em> (advertisements) using statements, commands, and questions.\u00a0 I took photos inside the tunnelbanevagnar<\/em> (metro cars) and p\u00e5 v\u00e4ggarna vid sp\u00e5ren och rulltrapporna <\/em>(on the walls next to the tracks and escalators). All of these were spotted at various stops in March of 2022. You’ll see insurance companies, delivery services, and organizations directly addressing current events – like the war in Ukraine and the ongoing pandemic.<\/p>\n

OBS!<\/em> <\/strong>Click on the photo to expand it. Then click the back button in your browser to return to the blog.\u00a0<\/span><\/p>\n

1. P\u00e5st\u00e5enden<\/em> – Statements<\/h2>\n

Straightforward syntax helps advertisers get right to the core of their message. Expect creative, but simple language.<\/span><\/p>\n

Organization\/Company\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0svenska\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 engelska<\/strong>
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Dagens nyheter\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Det \u00e4r mycket att ta in\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>It’s a lot to take in.
\nWWF\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Mer v\u00e4xtbaserat \u00e4r din\u00a0<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0More plantbased is your
\n\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0superkraft mot klimatkrisen<\/em>.\u00a0 \u00a0 \u00a0 superpower against the climate crisis.
\nMooova\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Du fotar, vi h\u00e4mtar.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>You take a photo, we pick it up.
\nLantm\u00e4nnen\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 L\u00e4nge leve jorden.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/em>Long live the earth.<\/p>\n\n\t\t