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Before entering the marketplace it’s of utmost importance to carry out a SWOT analysis in order to identify the strengths and weaknesses of a product, company or service. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The strengths and weaknesses are considered the internal factors and opportunities and threats are the external factors.

Here are some useful and interesting collocations used with the SWOT analysis:

address / deal with weaknesses (lidar / abordar as fraquezas)
anticipate a threat (prever uma ameaça)
be under the threat of (estar sob a ameaça de)
brand image (imagem da marca)
build on strengths (fortalecer-se)
create an opportunity (criar uma oportunidade)
current profitability (lucratividade atual)
exploit our strengths (explorar as partes fortes)
inform consumers (informar consumidores)
minimize the weakness (minimizar as fraquezas)
pose a serious threat (apresentar uma séria ameaça)
seize new opportunities (aproveitar novas oportunidades)
strengthen the communication (fortalecer a comunicação)

Try to write sentences with the collocations above or Google them to see how they are used in real sentences. This way you will be able to identify and learn these new expressions more easily.

See you next time! Take care!

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