Tío Pepe, un vino español Posted by Magda on Jul 26, 2012 in Spanish Culture
If you ever come to Spain, you will see different images decorating the landscape. One of them is the figure of a wine bottle, with a red hat and bolero jacket, and a Spanish guitar: the image of “Tio Pepe”. We could also see it in the mythical kilometre 0 till recently. Tio Pepe was put in the Puerta del Sol in Madrid to celebrate its centenary, but this year some improvements to the building and the adquisition of the building by Apple to place a new store makes us think that it won´t come back.
Let me tell you the story of Tío Pepe. When he was 23, Manuel Maria González decided to start a business about Jerez wines, and he asked for advice to some close people. One of them was Mr. José Ángel de la Peña, his uncle, a man who knew a lot about wine aging, and who was fondly called “uncle Pepe”. He taught his niece all he could, and convinced him to bet on the “Pale” wine. Manuel María sent some “pale wine” to his English agent and later partner Robert Blake Byass, and it was a success.
In honor of Mr. José, Manuel Maria opened a small wine cellar, where friends and family used to spend some time with a cup of wine, and he wrote in his uncle´s wineskin “Solera del Tío Pepe”, as a reference to the aging process that uncle Pepe had taught him. (“Solera” means a long-established family, but when talking about wines, it is Mr Jose´s system of blending used in the production of fortified wines such as jerez. Only a quarter of a cask of mature wine is drawn off for bottling at any one time, and the cask is then topped up from a cask of younger wine of the same variety. This second cask is topped up with a third, younger wine, and so on up to the fourth cask. (Wordreference definition).
Tío Pepe was the first registered trademark that existed in Spain and it rapidly got a great recognition in all the markets. It is now an emblematic Spanish symbol.
by Tomas Fano
Si alguna vez venís a España, veréis diferentes imágenes decorando el paisaje. Una de ellas es la figura de una botella de vino, con sombrero y torera rojas, y una guitarra española: la imagen del “Tío Pepe”. También podíamos encontrarla en el mítico kilómetro 0 hasta hace poco. Tío Pepe fue puesto en la puerta del Sol de Madrid para celebrar su centenario, pero este año reformas en el edificio, y su adquisición por Apple para abrir una nueva tienda nos hace creer que no volverá.
Dejadme que os cuente la historia de Tío Pepe. Cuando tenía 23 años, Manuel Maria González decidió comenzar un negocio de vinos de Jerez, y pidió consejo a alguna gente cercana. Uno de ellos fue D. José Ángel de la Peña, su tío, un hombre que sabía mucho sobre crianza de vinos, y a quien cariñosamente llamaban tío Pepe. él enseñó a su sobrino todo lo que pudo, y lo convenció para que apostase por los vinos pálidos. Manuel María envió algunos de esos vinos a su agente y posterior socio inglés Robert Blake Byass, lo que fue un éxito.
En honor a D. José, Manuel Maria abrió una pequeña bodega, donde los amigos y la familia se reunían para pasar el rato con una copa de vino, y escribió en la bota de su tío “Solera del Tío Pepe”, como referencia al sistema de crianza que el tío Pepe le había enseñado.
Tío Pepe fue la primera Marca Registrada que hubo en España y rápidamente comenzó a tener un gran reconocimiento en todos los Mercados. Hoy es un símbolo emblemático español.
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About the Author: Magda
Hi all! I’m Magda, a Spanish native speaker writing the culture posts in the Transparent Language Spanish blog. I have a Bachelor’s in English Philology and a Master’s in Linguistics and Literature from the University of Granada, in Spain. I have also completed a Postgraduate Certificate in Education, and then worked as an English teacher in several schools and academies for several years. Last year was my first at university level. In addition, I work as a private tutor, teaching English and Spanish as a foreign language to students and adults. In my free time, I’m an avid reader and writer, editing and collaborating in several literary blogs. I have published my first poetry book recently. And last but not least, I love photography!
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Tio Pepe Fino is perhaps the best-known high-end dry sherry and a consistently fine value. Rapid turnover raises your odds of getting a fresh bottle of this crisp, lemony wine, which is a classic if distinctly user-friendly fino. The Amontillado del Duque is a 30-year-old solera.
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