Arabic Language Blog

Orange the world (1) لوِّن العالم برتقاليًا Posted by on Jul 3, 2020 in Arabic Language, Vocabulary

Over the last few days, the colour orange اللون البرتقالي  could be seen on many Twitter accounts in the Arab world. The reason was to raise awareness about  لنشر الوعي حول domestic abuse against women العنف المنزلي ضد النساء. Many hashtags were created in Arabic as a response to the UN campaign :حملة الأمم المتحدةUnite to end violence against womenاِتّحدوا لإنهاء العنف ضد المرأة that is celebrated on the 25th Of each month. “Orange the world” or “لوّن العالم برتقاليًا”  is the slogan for this campaign هو شعار هذه الحملة .

Image Levi Guzman by on


The first part of this post gives some background about the campaign, in addition to a short report of how Twitter users in the Arab world took part in this digital campaign, using a number of hashtags. The second part (next week) will look into more details about the images and posts that were shared about the topic of violence against women.


*Before we look at how people responded to this campaign, let’s find out more about the campaign’s slogan first.


Why orange? لماذا اللون البرتقالي؟

 The colour orange was chosen تم اختيار اللون البرتقالي  to “symbolize a brighter future, free of violence” كرمز لعالم مشرق، خالي من العنف

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How did it all start? كيف بدأ الأمر؟

The large number of responses to this campaign was particularly triggered by a post from an Arab girl who spoke up about the domestic abuse she has experienced at the hand of male family members  على يد أفراد (ذكور) من العائلة (see a screenshot of the post below).


Post by @_llII24 on Twitter


“I’m Zainab from Bahrain and today I decided to break my silence قرّرت أن أخرج عن صمتي and talk about my miserable childhood, which still affects me until today.

From the age of 9 till 16, I was subjected to constant rape اغتصاب متكرّر by 3 people”

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By the 1st of July بحلول الأول من يوليو, many female Twitter users demonstrated their solidarity with Zainab  أظهرت الكثيرات من مستخدمات تويتر تضامنهم مع زينب through changing their profile picture من خلال تغيير صور حساباتهن الشخصية to ones that have the colour orange  إلى صور تحمل اللون البرتقالي.

The main focus of these responses was on the importance of believing the victim  تصديق الضحية as many users tried to discredit Zainab’s testimony حاولوا تكذيب (شهادة) زينب

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Here I list some the three main hashtags (the Arabic ones as well as their English equivalents) around the campaign.


The first hashtag is >





The other hashtag is >>





This hashtag was created in order to encourage women to speak up لتشجيع النساء على التحدث and end the culture of silence إنهاء ثقافة الصمت  that increases battered women’s suffering التي تزيد من معاناة النساء المُعَنّفات .


Post by @sta_oman on Twitter


*Translation of the writing on the photo >

“It’s time to break the silence barrier”.


The final hashtag is >>





This Arabic hashtag translates exactly as: “We believe the survivors” (appears on the photo below).


Post by @feministconsci1 on Twitter


*Below is another photo (left one) that expresses the same idea.

Image by @YeFeministVoice on Twitter


*Translation of the writing on the photo > تحدّثي نحن نسمعكِ، ونصدّقكِ

“Speak up, we hear you and believe you.

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See you next week for the second part of this post 🙂

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About the Author: Hanan Ben Nafa

Hi, this is Hanan :) I'm an Arabic linguist. I completed my PhD in Linguistics - 2018. My PhD thesis was entitled Code-switching as an evaluative strategy: identity construction among Arabic-English bilinguals. I'm also a qualified public service translator & interpreter.