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Fundraising Posted by on Jul 8, 2009 in Vocabulary

If your company needs seed funding to make it to the next step, you need to understand the process of 筹款 (fundraising).  Investors are going to be vigilant in their questioning of your 市场定位 (market position), your 目标客户群 (targeted customer group), and their 回报 (return on investment) quantified by 利息 (interest).  Your best bet is to 较低 (lay the cards out on the table) and prepare to let a lot of 期权 (stock options) go.

筹款 chou2kuan3 – fundraising
市场 shi4chang3 – market
定位 ding4wei4 – position
目标 mu4biao1 – goal/target
客户 ke4hu4 – client/customer
群 qun2- group
回报 hui2bao4 – return (on investment)
利息 li4xi1 – interest
较低 jiao1di3 – lay the cards out on the table
期权 qi1quan2 – options (like stock options)

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