I am not sure if Viktor and Rolf are proud to be Dutch, but I do know the Dutch are proud to ‘have’ Viktor and Rolf. For those of you who have no idea who those two icons are: they are a designer duo. Let me tell you a bit more about these extravagant people.

Viktor Horsting and Rolf Snoeren started their business in 1993. Their main office is in Amsterdam, but their business is all over the world. They both went to de Academie voor Beeldende Kunsten (Academy of Visual Arts) in Arnhem where they focused on fashion design. One year after graduation they decided to start Viktor and Rolf together, because they thought it would be more fun to do it together.

In the South of France the annual Festival International de Mode was organized and the two Dutchies won the first prize with their fashion designs. This was the real start of Viktor and Rolf. Still, they didn’t became rich over night. In the first period they had to live from grants and an occasional selling from their work to museums and art exhibitions.

In 2000, De Chambre Syndicale de la Couture, the tying French fashion organization, invited Viktor and Rolf to be part of the official program of the week of couture. The Fashion week in Paris was also the stage where they presented their first perfume for men in 2006: Antidote. The female version was presented at the same festival and is called Flowerbomb.

If you want to  learn more about this duo, the documentary of Femke Wolting called “Because we’re worth it”, might interest you. This documentary came out in 2005. Also, don’t miss their website, viktor-rolf.com. It’s a digital delight!

https://www.youtube.com/watch?v=BuMVfFn_b9Q