Tag Archives: Advertising
The Advertising Jingle Posted by Gary Locke on Jul 11, 2019
You’ve heard them. They are the combination of a catchy tune and advertising copy. Most of them last only a few seconds. Which is, ideally, all the time you need to absorb the message and get that song stuck in your head. Today, we might call it an earworm. But, for many years it was…
TV Commercials and American Culture Posted by Gary Locke on Nov 1, 2018
Television advertising has a powerful effect on American culture. Slogans become part of daily conversation. Characters in commercials are as relatable as family members. It has been like this for decades, but there’s a palpable sense that commercials are now more important to our daily lives than ever before. All this is coming at a…