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Hindi and Urdu – Siblings in Crisis Posted by on Oct 21, 2021

This week Urdu caused an uproar कोलाहल on social media. She was in an ad that called for the celebration कोलाहल of Diwali using the phrase, Jashn-e-Riwaaz, which means ‘celebration of rituals and traditions’.  The ad written in English was for a clothing and housewares brand called Fabindia. The retailer खुदरा withdrew the advertisement in…

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