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Polish beer goes abroad! Posted by on Aug 19, 2012 in Culture

In 2011, Polish beer export reached the highest level in history. Also within the country, Poles are drinking almost as much golden drink as Germans – well known for their great and everlasting love for beer.

According to preliminary data of Central Statistical Office breweries, that operate in Poland, sold beer abroad for about 101 million dollars. The biggest export market is Hungary and the Czech Republic, then Germany, Ireland, USA, Slovakia, Italy, Bulgaria and France. Breweries also produced more beer than in recent years (37.9 million hectoliters).

Annual sales of golden beverage per person in Poland amounted to more than 100 liters. This means that in terms of beer consumption Poles almost catch up with Germans, who drank an average of 103-105 liters per year. Year 2012 could be even better. Industry expects that the production and sale of beer will rise, but it all depends on the weather, which significantly affects the consumption.

In recent years, regional breweries got especially popular among Poles, who enjoy unique taste of beers produced on a medium scale, and not being back-uped by international corporations. There’s rapidly growing group of customers looking for genuine quality beers. Large companies have also sensed the boom and start to fight for customers reaching for a premium beer, whose sales are growing five times faster than normal. But small, regional breweries do not give up. Some of them launch new brands and announce the expansion to the United States and Australia, athough unfortunately any detais are still unknown.

The forerunner of the renaissance of regional beers in Poland was Ciechan beer. Products of Ciechanów brewery already won all possible prizes at beer competitions and festivals (four times in a row Ciechan has been recognized in Poland as the beer of the year). Ciechan’s non-pasteurized beer with a short shelf-life is particulary popular. In 2007 Ciechan sales doubled, and since then the brewery continues to grow steadily.

Do następnego razu… (Till next time…)

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About the Author: Kasia

My name is Kasia Scontsas. I grew near Lublin, Poland and moved to Warsaw to study International Business. I have passion for languages: any languages! Currently I live in New Hampshire. I enjoy skiing, kayaking, biking and paddle boarding. My husband speaks a little Polish, but our daughters are fluent in it! I wanted to make sure that they can communicate with their Polish relatives in our native language. Teaching them Polish since they were born was the best thing I could have given them! I have been writing about learning Polish language and culture for Transparent Language’s Polish Blog since 2010.


Comments:

  1. mr.i.s.kalu:

    Dear sirs,

    your names and address had been obtained through a very good reliable sources. we are interested to do a partnership business with your organization for the sales and for the marketing of your beer in west african market Togo. we buy lcanned quality beer and the business is quite lucrative here in Togo we also buy other beverages. our organization is /SAMATEX HOLDING // we are a registred member with the Togo chamber iof commerce and industries we like to reprsent you here in Togo west africa for the marketing of this beer we work on commsion bases we have the links to buy or market more than 4 x 20ft fcl in every month after the full advert and the introductions of the the brand beer to the endbuyers and also to the endusers. we will prefere it best if you wlll agree to come and establish your sales office here in Togo west africa . this will enable us to work together with you. kindly give your price list offers and packing list .we will also ask you to agree to arrange and start making to shipment to us. we will be paying you back by tt payment for any consigment that we receive from your team.

    REGARDS
    SAMATEX HOLDING
    OFFICE AND CONTACT ADDRESS
    NO.287 RUE DELE GLISE
    LOME TOGO
    WEST AFRICA
    TEL/00228 90 27 97 45/ATTN.MR.I.S.KALU/PURCHASING MANAGER.