Rede Record, Globo’s major competitor, has come out with a new reality show to rival Globo’s Big Brother series. The show, called A Fazenda, is like Big Brother, but the participants are famous Brazilian actors and actresses who live together on a farm in rural Sao Paulo, rather than in a house on a set. (For those not familiar with Brazilian soap stars, you may know Jonathan Haagensen, from City of God.) They have to run the farm, getting up early, taking care of the animals, planting, and taking on the roles of actual farmers. The participants are voted off by the viewers, leaving an eventual winner who wins R$1 million.
