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New Brazilian Public Health Campaign Posted by on Aug 25, 2009 in Brazilian News, Culture

The Brazilian government is known for being one of the best in Latin America in terms of public health informational campaigns, as well as a providing important health care goods free of charge, including contraceptives and HIV medication.

Last week, the Ministry of Public Health unveiled a new campaign called “Muito prazer: sexo sem DST.” In an effort to expand awareness of STDs and to encourage people to get tested for them, the AIDS section of the Ministry came up with a new project: STD e-cards.

The e-cards, which can be sent from the government website, can be sent anonymously or with a real name. The card reads: “Hi! I don’t know if this is the best way to tell you, but I found out I have an STD. I went to a clinic, found a doctor, and I’m receiving treatment. I think you should do the same.”

Officials from the Ministry hope the campaign will help put a spotlight on these diseases (especially HIV) and help people to seek treatment for them, to help prevent the disease from spreading.

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