Tag Archives: bank
The Floating Bank of the Amazon Posted by Rachel on Mar 17, 2010
Yesterday, the Wall Street Journal published a fascinating article about Bradesco Bank’s newest strategy for reaching Brazilians in rural areas of the Amazon: putting a bank on a riverboat. The article describes how the bank’s manager goes out every two weeks and searches for new customers along the banks of the Amazon. An excerpt: “Modest…
Brazilian College Student Becomes Richest Man in the World Posted by Rachel on Nov 26, 2008
…for a day. Douglas de Mello, age 21, is a college student in Rio Grande do Sul. In October, he made a deposit in his bank account and looked at the receipt to make sure it had gone through. Much to his surprise, his account balance appeared as R$432 billion, three times the wealth of…