Tag Archives: advertising
Why a Sportswear Ad Campaign Blew Up in Russia Posted by Maria on Feb 28, 2019
We are now hitting the “gender” holiday season in Russia. Defender of the Fatherland on February 23 is usually seen as “men’s day,” and March 8 is International Women’s Day. Incidentally, a recent ad campaign by Reebok has started a heated debate—and backlash—around the subject of gender roles, feminism, and appropriate behavio(u)r. A couple of warnings…