Tag Archives: feminism
Why a Sportswear Ad Campaign Blew Up in Russia Posted by Maria on Feb 28, 2019
We are now hitting the “gender” holiday season in Russia. Defender of the Fatherland on February 23 is usually seen as “men’s day,” and March 8 is International Women’s Day. Incidentally, a recent ad campaign by Reebok has started a heated debate—and backlash—around the subject of gender roles, feminism, and appropriate behavio(u)r. A couple of warnings…
Gender Dynamics in Russia Posted by Maria on Jul 14, 2014
Gender dynamics in Russia are a curious mix of patriarchy, old-fashioned chivalry, and female empowerment. Women are expected to look and act a certain way; at the same time, they are a significant presence in industries considered male elsewhere. Eye Candy Women One of the first things visitors to Russia notice is how attractive the…