VOLVO – a sign of wealth? Posted by Katja on Mar 29, 2011 in Uncategorized
In Sweden the are a couple of VOLVO factories, so quite a few VOLVO cars and trucks are manufactured in Sweden. That makes them much cheaper than in a lot of other countries.
But in Japan, for example, VOLVO cars are an extreme sign of wealth. Rich people in Sweden buy Mercedes Benz, Audis and Cadilacs if they want to show off their wealth, not VOLVO cars. I think most people in Sweden would think it is insane how much people in some countries pay for a VOLVO car. Of course they have a very good reputation for being stable, safe and long-lasting cars but VOLVO cars in Sweden do not have the same status. It is a family car, one that is more convenient than anything. In Japan every time I see a VOLVO I first of all think “A Swedish car!!” and then “That must be a rich person…”