Tag Archives: Marketing
The Great American Coupon Posted by Gary Locke on Jul 22, 2021
Few things are as American as the coupon. They are a marketing tool used to promote a product by offering discount savings, and they have existed for over 130 years. The first coupon offered a free Coca-Cola in 1888. By 1913, more than 8.5 million of those coupons had been honored. One hundred years later…
The Strange World of Sports Mascots Posted by Gary Locke on Sep 27, 2018
By now, no matter where you are from, you have certainly seen a sports mascot. These animals, or not-quite-real creatures who appear on the sidelines of many sporting events to excite the crowd and make us laugh, have been around for over a century. The Olympics have had mascots for 50 years. But, where did…