Hello, there! How are things?

O mundo dos negócios é cheio de expressões bem interessantes e hoje aprenderemos algumas relativas à competição e sobre como é importante estar antenado e “na vanguarda” dos acontecimentos.

1. on the cutting edge – o mais novo, mais inovador.

To get ahead in your business you have to stay on the cutting edge of high-tech development.

Também usamos o adjetivo cutting-edge, com o sentido de inovador, atual, moderno.

A cutting-edge software …
cutting-edge news

2. forge ahead – seguir em frente, continuar com o trabalho duro para chegar aos objetivos

It doesn’t matter if you have setbacks, just forge ahead and tackle your problems head on; you will eventually find new ideas and ways of doing things.
Don’t let people discourage you, forge ahead with your plants and you reap the benefits really soon.

3. heavy guns / artillery – “armas pesadas”, suas mais fortes habilidades, estratégias e recursos contra a concorrência.

If we want to stay on the market we have to roll out our heavy artillery.
Let’s go heavy guns against this lat remaining obstacle and try to get it over and done with.

4. zero in on – concentrar a atenção em, mirar

My day is so full today, so I’m going to zero in on our newest project to get it off the ground.
Newspapers always zero in on actors’ private lives.

5. hit the nail (right) on the head – “acertar em cheio”, estar correto sobre algo

When Disney launched that new series of DVD for babies, it hit the nail right on the head, because that’s exactly what the market needed.
He said we needed a new marketing strategy and he hit the nail on the head.

This is it for today, people! Take care and see you next time!