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Is Frugo going to be Polish Coca – Cola? Posted by on Aug 14, 2012 in Culture, Current News

Frugo new owner wishes to make a beverage brand internationally. In the six months since the re-introduction of the drink on the market they have sold 80 million bottles.

Food Care’s decision to purchase and reactivate the brand was definitely great choice. Frugo drink, which celebrated triumphs in the mid-90s. Now, the company has achieved this result, focusing primarily on social media campaign and avoiding TV.

There are seven colors and flavors of Frugo currently on the shelves. The company goes with the brand Frugo and tries to combine it with other products from its portfolio like Gellwe jellies. FoodCare is also considering introducing Frugo energy drinks on the market, although the company already has an energy drink under the brand name Tiger.

Meanwhile, a new brand owner wants it to go beyond the Polish borders. Frugo is already sold in England, Bulgaria, Czech Republic, Germany, Romania, the United States, Slovakia, Hungary and the Baltic countries.

Do następnego razu… (Till next time…)

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About the Author: Kasia

My name is Kasia Scontsas. I grew near Lublin, Poland and moved to Warsaw to study International Business. I have passion for languages: any languages! Currently I live in New Hampshire. I enjoy skiing, kayaking, biking and paddle boarding. My husband speaks a little Polish, but our daughters are fluent in it! I wanted to make sure that they can communicate with their Polish relatives in our native language. Teaching them Polish since they were born was the best thing I could have given them! I have been writing about learning Polish language and culture for Transparent Language’s Polish Blog since 2010.