Reports this week state that during the recent Euro 2012 football tournament, foreign tourists spent approximately PLN 1 bln whilst visiting the country.
With estimations by the Ministry of Sport and Tourism sitting at PLN 800 mln before the competition, the actual figure poured into the country is in fact PLN 200 mln more than expected.
According to official data published at the end of July, foreign tourists’ expenditure in Poland during this time proved to be much higher the initial predictions contained in the report. This means the impact of the Euros will be higher than we thought.
The data states that, broken down, each visitor spent an average of PLN 1,541 during their stay, with daily expenditure working out at around PLN 243 per person. Taking into account things such as accommodation, travel and insurance, it’s estimated that each person forked out a total of PLN 2,654.
However, the country will not only benefit financially. It’s extremely important to help promote Poland’s image on an international scale.

Do następnego razu… (Till next time…)