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Archive for July, 2011

Se Beber, Não Dirija Posted by on Jul 8, 2011

Two bars in São Paulo, Bar Aurora and Boteco Ferraz, aren’t just local watering holes. They have an incredibly innovative marketing strategy, and they’ve created several commercials (really, public service announcements) that have won awards at Cannes. The concept is to campaign against drunk driving, by promoting the idea “se beber, não dirija” (don’t drink…

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Brrr, It’s Cold! Posted by on Jul 6, 2011

While in the Northern Hemisphere, we’re enjoying summer, in the south of Brazil, it’s getting cold! Let’s take a look at some weather news and vocabulary. In Santa Catarina, it is getting very chilly. According to this article, they’re experiencing subzero temperatures (Celsius, that is): Ao menos 30 cidades da região Sul registraram temperaturas negativas…

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Vídeo: Brazilian idioms Posted by on Jul 1, 2011

Oi, tudo bem? This week’s video is for intermediate and advanced students of Portuguese and it brings six very common idioms used here in Brazil. They are: – cair aos pedaços (to be run down, to fall apart) – colocar em dia (to catch up on something) – encontrar alguém por acaso (to run into…

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