Two bars in São Paulo, Bar Aurora and Boteco Ferraz, aren’t just local watering holes. They have an incredibly innovative marketing strategy, and they’ve created several commercials (really, public service announcements) that have won awards at Cannes. The concept is to campaign against drunk driving, by promoting the idea “se beber, não dirija” (don’t drink and drive).

Here’s the first one, from last year:

How does the customer say “Holy crap!” in Portuguese?

And here’s the most recent commercial in Portuguese…

What’s another way to say drunk, other than bêbado, as used in the video?

…and if you need help, in English:

Answers after the jump.

Answers

1. Macacos me mordam!

2. Alcoolizado