Born in 1982, he’s become a millionaire at the age of 26 as a professional rodeo bullrider. He lives in Dallas, Texas with his wife and two children, where he runs a ranch and a steakhouse, as well as competing in rodeos. But surprisingly, this cowboy is Brazilian.

Marche, dubbed Sabonete (Soap) as a child, grew up in rural Sao Paulo, where he quickly developed a love for rodeos and bullriding. He began competing professionally at 16, and at age 18 several American scouts came to watch him perform and offered him new opportunities.

Three years later, he competed in the World Bullriding Championship in Texas and ended up staying in the United States. There, he’s managed to earn three million dollars in his bullriding career which allowed him to buy cattle and open a restaurant, the Rodeo Grill Brazilian Steakhouse.

In 2008, Marche, known by his colleagues as “Hollywood,” won the Professional Bull Riders championship in Las Vegas, one of the most important competitions in bullriding.

For more information, check out his website.