Despite the international economic crisis that has recently begun to affect Brazil, Coca Cola has been doing extraordinarily well. In 2008, it earned R$15 billion in Brazil, a 25 percent increase from the previous year.

Also in 2008, Coca Cola Brasil’s sales volume increased by 7 percent, greater than the company’s average percentage worldwide.

As a result, Coca Cola Brasil will invest R$1.75 billion (US$764 million) in the Brazilian market this year, a sixteen percent increase from 2008.

According to the company, Coca Cola has not been affected by the crisis in Brazil and remains confident about continued high sales.