This week, Lamborghini opened its first Brazilian dealership, located in São Paulo. The dealership is managed by Via Italia Group, a Brazilian-based company that specializes in luxury and sports cars. The company opened a showroom on Avenida Europa in downtown, and will also open a service and parts facility nearby.

Lamborghini cited São Paulo as the ideal location for its first Brazilian dealership because it is “one of the most modern and luxurious cities in South America,” and decided to enter the Brazilian market as a part of its global network strategy.

Via Italia Group was founded in São Paulo in 1996 and has become one of Brazil’s most notable sports car dealerships. They also sell Ferraris and Maseratis.